Google Testing Bulleted Descriptions In Search Ads

Yusuf Ozbay spotted Google Search testing bulleted descriptions in the Google Ads spot. So instead of a couple of sentences in the description, Google is testing them as bullet points. Ginny Marvin from Google actually confirmed this is a legit test that Google is trying out.

Yusuf shared a screenshot (click to enlarge it) with us on Twitter and wrote “Google Ads Description now can be list format on Turkey SERP.”

Of course, I cannot replicate this even when I set my browser to be in Google Turkey. Either way, it wouldn’t surprise me if Google is testing it, but it would surprise me if this stuck.

Here is Google’s confirmation:

Good spot by @thetafferboy 🙂 Yes, this is an experiment to show ad descriptions with bullets. We’re always experimenting and don’t have anything more to share on this at the moment. #ppcchat

— AdsLiaison (@adsliaison) February 9, 2022

Forum discussion at Twitter.