Google replace for native Google search from November 2021 confirmed

As we reported a week ago, we saw a possible update of the Google ranking in the local search Started around a week earlier – well, Google has now confirmed it. Google continued Twitter “Our local search update from November 2021 has been completed.” Google said this local update started on November 30th and ran through December 8th. “It was a realignment of several factors that we consider when generating local search results,” added the search company.

Here is this tweet:

Our November 2021 update for local search is complete. It started on November 30th and lasted through December 8th. It involved realigning various factors that we consider when generating local search results. The general guidelines for businesses remain the same as here: https://t.co/uyXFfmUEIR

– Google Search Center (@googlesearchc) December 16, 2021

This is a global update:

It’s global.

– Danny Sullivan (@dannysullivan) December 16, 2021

It was funny because the day before, Google’s Danny Sullivan said he had nothing “yet” to share.

I have nothing more to share yet.

– Danny Sullivan (@dannysullivan) December 15, 2021

The next day he then confirmed it:

And now I do. Sorry for the delay. You can find our confirmation and details here: https://t.co/ZloyiD8744

– Danny Sullivan (@dannysullivan) December 16, 2021

To be fair, Google missed the announcement and Danny apologized:

We have a lot of updates all the time and we don’t announce them all. We try to announce those who are likely to get noticed. That was a failure in this case; We will work to do better in the future.

– Danny Sullivan (@dannysullivan) December 16, 2021

Google linked that Local SEO document – so it’s less like that Local update from November 2019 where Google added neural matching to the local queries.

Joy Hawkins called this update that Environment updatewhich is a good name in my opinion. She delved into the changes, saying that this update was “mostly about closeness”. “I think this was an update that affected the proximity and made it harder. It could also have devalued the effect of keywords in the company name and shows a greater variety of companies, many of which were previously invisible, “she added.

Recently confirmed Google updates

So let’s recap the confirmed updates we had recently:

And actually more confirmed and a lot unconfirmed updates.

Keep in mind that the December 2021 product reviews update is still ongoing and we expect it to take place before Christmas.

Forum discussion at Twitter.