One other error within the spending in Google Ads, which this time impacts the tROAS and the maximization of the conversion worth

We have one more bug to report with Google Ads spending. This related to Google advertisers who used the “target ROAS” or “maximize conversion value” bid strategies for some campaigns on December 2, 2021. These advertisers may have experienced “spend fluctuations”.

George Nguyen covered this topic say the other day “After seeing an unusual increase in spending over a three-hour period, Robideau contacted a Google Ads chat support representative.” After reviewing this, I discovered that there was a technical problem on December 2nd . Advertisers using target ROAS or bid strategies to maximize conversion value on some campaigns saw spend fluctuations on December 2, 2021, “said the support agent, adding,” The team identified and fixed the issue. “

Here is the screenshot of the chat:

This comes less than a month after Increase in CPC for Google Shopping and last weeks Ads Editor image uploader bug and negative prices Output.

George received a testimony from another Google spokesperson who told Search Engine Land, “Customers using the Target ROAS or Maximize Conversion Value bid strategies may have experienced fluctuations in spending on some campaigns on December 2, 2021 The problem has been fixed and everything is now working as expected. “

Forum discussion at Twitter.

Update: Any necessary credits will follow:

Hello Brett, Yes, affected customers will automatically receive a credit for the fluctuations in spending in their Google Ads accounts in the coming weeks.

– AdsLiaison (@adsliaison) December 7, 2021