How content material entrepreneurs can align their content material methods to mirror the altering world of occasions

Personal events are at a crossroads and it is uncertain what the future holds. The pandemic continues to hold back many of the major personal events as it has over the past 18 months. Because of this, there has never been a greater hunger for people to come together.

Research consistently shows that memories of fun experiences fill people in ways that goods cannot. However, the data also shows that marketers Reaching or exceeding the targeted incomewhile also saving you money on major events and business trips. Events are clearly a great way to make an indelible impression on your customers, but there may be more cost-effective ways to engage your audience and increase sales.

What does the future of face-to-face events for content marketers look like in 2022 and beyond? In this article we discuss the shift towards hybrid events and why convenience is the key to organizing an event in 2022. We also shed light on the most important aspect of a successful marketing event, whether personal, hybrid or virtual: creating and captivating your online audience with high-quality content.

What is a hybrid event?

Hybrid events are events that offer participants the opportunity to participate in person or virtually. Guests can chat or listen to speakers at the venue or remotely using Zoom or similar web conferencing software.

In the case of more complex hybrid conventions, the participants can “check in” via a virtual, digital twin world in which their avatar can explore the exhibition area in order to visit different stands.

As the virtual visitors walk through different booths, they can see and interact with people in real time, almost as if they were physically there. The crucial aspect of a hybrid event is that both the guests and the speakers can participate in person or virtually.

With the excitement about the so-called metaverse – the concept of an online universe connects people through 3D technology and virtual / augmented reality – it goes without saying that hybrid events will be much more realistic and convincing in the future. The line between our real and online lives is getting thinner and thinner, opening the door for content marketers to leverage real-world events to create unique, evergreen social media content.

the Hybrid event is the best of both worlds Scenario where marketers can focus on the experience of the event itself and create social media content related to the event.

The hybrid event also has many advantages for marketers. Aside from growing your audience beyond the size of a venue, it’s much easier and cheaper to attract compelling keynote speakers from around the world. Hybrid and virtual events allow industry professionals to speak to thousands of event attendees from around the world without the cost and time wasted associated with travel.

In addition, hybrid events are a great solution for content marketers who want to use events to increase their brand awareness. Because hybrid events offer many opportunities to Create interactive content, without script and captivating. Let’s take a closer look at how to do this.

Where event planning meets content marketing

Organizations around the world are affected by the pandemic. In many cases, companies have found ways to stay connected with their customers, employees, and suppliers through Zoom, Microsoft Teams, or other online collaborative software.

Surprisingly, sellers have found that a Skype meeting with a prospect can achieve the same results as a one-on-one conversation that includes a plane ticket and a hotel room. Companies that once thought nothing of paying the travel expenses for regional and international meetings are now wondering whether they can simply arrange a zoom call.

Convenience is certainly a crucial factor. Being able to virtually showcase your product in front of as many people as possible can expand your range and generate an even greater ROI than physical sales pitches.

However, events can still be a powerful force for marketers. Unlike a sales meeting or conference, the goal is not just to socialize and meet people in person.

The event itself should be used as a source of inspiration to create event content that will be relevant well beyond the life of the event. When an event is used to increase brand awareness, involve both personal and virtual attendees, and create evergreen content material, the ROI can be huge.

Your event can be used to create a media library of templates and images that can then be reused as new content when the event is over. Companies often hire freelance writers to redesign existing material or edit existing articles and videos to reflect more recent events.

You can expect that pay at least $ 45 an hour for a quality freelance writer to create brand new content for your brand, but the overall cost of revising evergreen content is often much less.

Events, whether in-person, virtual, or a combination of both, should have a strategy that encourages the creation of organic, interactive content that appeals to the audience. The increasing popularity of hybrid events makes it even easier to expand audiences and target your content marketing to the details of the event.

You can easily broadcast your event to your online audience via live stream and even chat with them via live video or live chat. You can challenge your virtual audience for submissions or encourage them to tell a story during the event that is intertwined with your own branding story.

Connect your event attendees with a wider social media audience will increase the reach of the event and maximize the overall return.

As with any effective content creation, your brand needs to thoroughly understand your audience before you can develop a strategy. You can Offer tailor-made blog content to absent customers to lure them to the next event.

Also, given the recent popularity of online video, try to incorporate as much video into your event as possible. Consider live streaming, then upload a video of your event speakers to your social media or host a live streaming question-and-answer session.

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It’s not uncommon for a company to spend tens of thousands of dollars on a conference or convention but neglect its content strategy. In many cases, after the event, everything that happened is quickly forgotten by the participants and not even shared with others outside the room.

Instead, hybrid events force event planners and marketers to keep their virtual audience in mind at all stages of event planning. This in turn creates plenty of opportunities to create content that engages online followers before, during, and after the event. This engaging content will leave positive memories with customers instead of just focusing on selling.

The future is undoubtedly digital, but that doesn’t mean the events are over. It just means that events are an even stronger force in marketing when used in conjunction with a carefully planned content strategy.

This post was written by Nahla Davies, a software developer and tech writer. Before she devoted her entire work to technical writing, she managed – among other fascinating things – to work as a senior programmer at an experience-oriented branding organization of Inc. 5,000, whose clients include Samsung, Time Warner, Netflix and Sony.