Google Ads Editor 1.8 is stay with a brand new overview web page and way more

Google has released version 1.8 of the Google Ads Editor. This release features a new overview page, support for additional ad extensions, recommendations for display modes, improved support for match types, a new login process, and much more. Version 1.7 was published in August 2021.

Here’s the new overview page with a summary of your account performance and actionable insights:

Here is the full list of changes:

Overview page

A new view called “Summary” has been created in Google Ads Editor, which is similar to the summary page in the Google Ads Editor online user interface.

Automatically apply view for recommendation

With Auto-Apply, a new view under Recommendations, you can activate or deactivate the automatic application of certain types of recommendations. Learn more about how Google Ads automatically applies recommendations

Support for facility-based call extensions

Google Ads Editor now fully supports content-based call extensions, also known as Call Extensions (Updated).

Support for asset-based price extensions

Google Ads Editor now fully supports content-based price extensions, also known as “Price Extensions (Updated)”.

Support for asset-based extensions with additional information for hotels

Google Ads Editor now fully supports Hotel Auxiliary Content-Aware Extensions, also known as Hotel Auxiliary Extensions (updated).

Support for asset-based app extensions

Google Ads Editor now fully supports content-based app extensions, also known as “App Extensions (Updated)”.

Gmail display campaigns are now read-only

The creation of Display Gmail campaigns is no longer supported (existing ones can still be edited). Also, new ad groups cannot be created under this campaign type (existing ones can still be edited) and ads for this campaign type cannot be created or edited. Only deleted, paused / unpaused and labels can be changed).

Update of the display mode of the recommendation statistics

For recommendations, you can now select up to four options for displaying statistics (e.g. weekly impressions, weekly clicks):

• Current (recommendation not applied)
• Estimated (predicted with recommendation applied)
• Increase (absolute difference between current and estimated)
• % Increase (percentage difference)

“Update Match Type” recommendation for exact keyword

If you use the recommendation “Change existing keywords to broadly matching keywords” in the Google Ads Editor, exact keywords are now updated in addition to “Formulate largely matching modifiers (BMM)”.

Support for other recommendation types

Google Ads Editor now supports the following types of recommendations:

• Use justification extension
• Ad groups don’t have keywords
• Create ads in empty ad groups
• Move unused budgets
• Add responsive display ads

Updated registration process

The sign-in process no longer requires copying and pasting a token from your browser into Google Ads Editor. As soon as you have completed the sign-in in the browser, the Google Ads Editor will automatically continue. You can find help here Help thread.

Conversion signals for specific recommendations

Several recommendation types are now displayed in the “Examples of top signals” section in the editing area.

Ad strength for Discovery

Google Ads Editor now supports the ad strength indicator for Discovery and Discovery Carousel ads.

Custom rule: Smart bidding campaign with phrases or exact keywords

Google Ads Editor adds notifications of new active ad groups in ongoing search campaigns that use Smart Bidding (including Target CPA, Target ROAS, Maximize Conversions, Maximize Conversion Value) and contain active keywords with phrase or an exact match. It is recommended that you change all of these keywords to largely match.

Updates to content targeting in video action campaigns

Google Ads Editor adds alerts to active ad groups in ongoing video drive conversion campaigns that contain active keywords, topics, placements, mobile apps, mobile app categories, YouTube videos, YouTube channels, or video lineups. It is recommended that you remove these types of criteria.

Audience targeting updates

For ad groups that use new types of audience targeting, such as: For new groups, you can choose whether you want the ad group to use grouped targeting or the older audience segments.

Target CPA recommendations for Display, VAC, Discovery

For some accounts, Google can provide target CPA bid recommendations for new display campaigns, video promotions (also known as “video increase conversions”), and discovery campaigns. When creating a new campaign of this type, the editor will automatically populate the CPA bid (if available) with the recommended value and also display it in the edit bid strategy dialog box.

Forum discussion at Twitter.