Damon Becnel’s 5 Tips for Creating Social Media Insurance policies for Your Firm

Social media guidelines are important to any company operating in the digital space. A large majority of social media users use these platforms to express their opinions on companies, products, and services that they like or dislike. Your company needs to have a plan in place so that you can effectively monitor what is being said about you online. In this article, Damon becnel discusses five tips for creating an effective social media policy for your company!

Who should be involved in developing and enforcing the social media policy?

Monitoring social media is important to your business, but it can be extremely time consuming. Determine which employees should monitor the monitoring and which tools they should use efficiently for this.

Social Media Guidelines are specifically tailored to the needs of each individual business, but there are some common components that most businesses include in their plans. The following list provides examples of what to consider when developing or updating your own policy:

• Employees may not post anything about other employees on any platform without the prior consent of management
• All posts should be verified by lawyers before posting online
• Posts must be approved by senior management prior to posting (especially if they contain sensitive information)
• All published content complies with company guidelines
• Employees should not disclose personally identifiable information about people they interact with on social media
• The company should have a plan in place in case an employee’s post goes viral.

Determine how often you need to update your policy and revise it accordingly

To keep up with the ever-changing landscape of social media, many companies are turning to update their guidelines or years. Because these guidelines are specific to each organization, some components may change more often than others depending on the direction in which your business is headed! By setting a schedule, you can determine when certain aspects of the process need to be updated so that everything is always up to date. You can also use free resources like this template from the National Labor Relations Board that you can personalize with your company’s information.

Make a plan for how to respond to negative comments on social media

No matter how great your social media policy is, it won’t be effective if you can’t actually enforce the rules. For example, let’s say employees are constantly violating their company’s social media plan guidelines. In that case, maybe it is time to devise a different strategy for responding to these comments instead of ignoring or deleting them without even reading them!

For example, some companies use constructive criticism on platforms such as Twitter and Facebook. The first step is to follow that particular user so they can see negative feedback on your business. Then, depending on the type of comment (constructive or mean), management should decide whether they could benefit from a public or private response, either by thanking the user for their feedback or by addressing the problem privately.

Play it safe all employees are on board with their social media guidelines, these guidelines need to be communicated effectively and frequently. In addition to letting everyone know what has changed in the last few updates, you should also highlight any changes that were made within a given time period (that is, in the last month). Hence, people know how often to look for policy adjustments!

Set clear expectations about what is appropriate content for employees

Another thing that is extremely important in your social media policy is specific guidelines about what types of content are acceptable for employees to post. For example, you might want people’s posts on LinkedIn or Twitter to focus more on professional development than personal affairs. Or maybe the company wants all tweets and Facebook updates to focus only on business-related topics – no matter how trivial they seem!

Make sure everyone knows their limits when it comes to these guidelines by including them in this section as well. That way you better understand where exactly the line should be drawn between casual conversations and work-related conversations on the internet, so that everyone can remain accountable for their actions at all times.

Have a contingency plan if something goes wrong online

Having a plan in case something goes wrong online is essential to any social media policy. Whether your employees accidentally post something that violates the guidelines set out in your plan, or someone takes an action that management considers inappropriate, it’s important to have a system in place. Therefore, everyone knows how to react and what steps to take next.

Suppose one of your posts goes viral on Facebook because of incorrect information in the content. If so, consider making a public apology for this error instead of ignoring it entirely or deleting the post entirely. While removing negatives may seem like an easy way out at first, responding publicly with an explanation (and hopefully something positive) is more effective than pretending nothing happened! You can avoid these problems completely by deciding in advance how you will react in different scenarios.

These tips are designed to help you create a social media policy that is in line with your company’s culture and values. If you are still stuck, our team of experts is more than happy to advise you! We’d love to talk about how we can make this process go smoothly for you. After all, you deserve the best customer service!