Bryan Cush on utilizing well being knowledge for content material and search advertising and marketing

Bryan Cush, the co-founder of Tidal Health Group, a health marketing company, stopped by my office to talk about SEO and health marketing. Bryan is quite technical and is able to combine this with his deep understanding of medicine and health, marketing and site development – I think it’s a nice thing. They work primarily on patient acquisition and the development of skills for their customers. We looked a little bit into it and how he works with his customers.

Challenges in using health data for content:

We briefly talked about the delicate aspects of using your internal health data and your customers’ health data for content marketing purposes. Bryan stated that he shares an office with a lawyer and has a lot of insurance because of the sensitivity of this data. He shared some stories about how he used some of his customer data to match keyword data to technical terms and to what consumers type when they search for that technical term. It is therefore important to map your data for marketing purposes. This can be more important in healthcare than in other industries.

did you know already Google used MUM for a similar purposeto identify and map approximately 800 different variations of the COVID vaccine names. Bryan said that they don’t necessarily use AI or machine learning to do this, but a simple structured taxonomy where you map data over time. He said that no matter who the customer is, you can use this method over and over again.

You can find out more about Bryan Cush at Tidal health group.

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Forum discussion at Youtube.