What’s new in CXA? Ecommerce dashboard, customized stories, e-mail assessments, and extra

ActiveCampaign highlights a summary of each month’s releases so you can continue to scale with a platform that scales with you.

What CXA enhancements were released in August?

1. Growth in e-commerce. Add the right metrics and insights to your online store with the new ecommerce dashboard and improve abandoned cart email performance with link tracking.
2. Growth in CRM. We used your ideas to improve the Outlook inbox extension and added functionality to custom reports to make your teams even better aligned.
3. Customer love. We continue to celebrate your vision by bringing you improvements to your most popular tools across all areas of the platform.

Read on to learn more about how ActiveCampaign gives you a platform that grows with you and can be your guide to your success.

Would you like to see demos of many of the latest features? Watch this month’s product updates webinar.

1. Improvements to keep you connected with online customers and grow your business

Automation of e-commerce marketing is like hiring someone to manage your online store’s sales. From abandoned carts to order fulfillment, you can get more customers and save time in the process – and our ongoing improvements make it even easier.

New feature: expand your online shop with the e-commerce dashboard

The ActiveCampaign E-commerce dashboard displays metrics for all of your connected ecommerce stores so you can easily understand your online store’s performance with insights and recommendations on how to grow your business.

The ecommerce dashboard has the following sections:

1. Recommendations for expanding your online shop
2. Contact engagement along the customer journey
3. E-commerce performance metrics and benchmarks

The dashboard works with your favorite ecommerce integrations:

See how engaged customers are with their abandoned cart emails and drive more sales

Any links added through the Abandoned Cart Contents block are now tracked for reports, interactions, and automation. This includes links like Back to Checkout and Product Lists. That means you can now follow the top links in your abandoned cart emails to see what’s working and where you can improve to get more sales.

Stay on top of things by simply reviewing your marketing emails with multiple team members

It helps to have multiple eyes on you Marketing Emails before sending them out to your customers. You can now send a test email for verification to up to 5 email addresses so everyone is on the same page and your customers get the best email experience possible.

2. Improvements that keep your sales team informed

Sometimes everyday, manual tasks eat up your calendar. Sometimes contacts slip out of your funnel. When you can automate contact management, evaluate leads, monitor deals and pipelines, and track tasks, the time sinks go away. Sales automation from ActiveCampaign ensures that your entire sales process runs smoothly.

Use lists and tags to stay organized, trigger automations, and more – right from your Outlook inbox

the Outlook extension you can deliver amazing customer experiences and manage all of your sales communications without leaving your email account. And now one of the most requested enhancements is available to help you stay organized and trigger automations more easily.

You can easily manage all tags and lists assigned to a contact:

• Removed a tag or a list from a contact’s account
• seek through existing tags and lists
• Create new tags and add them to a contact
• Add to a contact to an existing list
• deduction Automations by adding to a list or a tag

Define your own metrics to get even more of the right data with custom reports

We know how important the right reports are to the success of your business. Custom reports are designed with the built-in flexibility you need – and now they do even more.

• Easily create more effective annual reports. We added a new Month Name option under each date dimension to help generate reports. This way you can only add a month dimension to your visualization without adding the year to the dimension.
• Personalize reports even further to meet your needs. You can add new custom dimensions and measures that can be used as new field selections to give you additional options for personalizing reports based on your unique business needs.

3. Continuous growth across the entire platform: This is how we show #CustomerLoveAC

We continue to improve all areas of the platform in our constant focus to bring you more value and make it easier to create real 1: 1 customer experiences. Here are just a few of the many updates we’ve made over the past month.

Improvements in all areas other areas of the platform contain:

• Automation trigger. If you choose an integration as an automation trigger, you’ll now see updated categories and action labels that make it easier to understand what automations you can create with your connected apps.
• Create segments in a few seconds. Experience improved speed performance when you use one of the following segmentation conditions: “Has Open”; “Has not opened”; “Clicked on a link”: “Did not click on a link”.

Do you create solutions with ActiveCampaign? We made new improvements to help partners such as:

• App Studio developers can build more powerful apps. Partners can now make hosted V3 API calls within a CX app in App studio. With this feature, partners can build deeper native integrations using data models supported by the API (accounts, deals, tasks, orders).
• Fully white label pages available for agency partners. Agency partner a generic domain (lp.page, instead of ac-page) is displayed as the default domain. Pages is now available to all agencies by default – you no longer need to request access to Pages.

What you can look forward to from ActiveCampaign

How does ActiveCampaign ensure that you are up to date with new releases, customer inquiries and the latest best practices? By giving you multiple options to get the information you need in the way that works best for you.

• Timely and user-friendly product updates. Our product update page has a weekly release schedule so you can quickly find out which new product enhancements are most relevant to your business.
• A monthly webinar highlighting the benefits. Get new ideas for your business by discovering new product releases, learn about the customer idea of ​​the month, discover new automation recipes, and view product demos. Sign up here.
• A customer community that supports your growth. The ActiveCampaign Community is a unified place where you can get advice, network with other users, earn rewards, and get access to new product updates and features.

Would you like to stay up to date with us on social media? follow us on LinkedIn, Instagram, and Facebook. Do you have ideas for new features or product improvements? Submit an idea. Would you like to share how ActiveCampaign has helped you grow your business? Tag us with #CustomerLoveAC