Customers who created a sustainable mattress linen model like Geneviève Rosen-Biller is not going to lose their sleep

Home Business Magazine Online

Image credit: bed threads

By Michelle Prince

While she had a 9-to-5 job as a journalist in her twenties, Geneviève Rosen-Biller moved into a new apartment and wanted something that was better quality, easier to wash, eco-friendly, affordable and beautiful. Easy enough right? Not correct.

After searching up and down, Rosen-Biller soon discovered that there wasn’t a single brand that offered bedding that ticked all of their boxes, so she set out to create her own. Motivated and frustrated, she set out to create what she was missing in the market: a high quality, 100% pure French linen bedding set that contained everything you need for a good night’s sleep – two pillowcases, a duvet cover and a fitted sheet at an affordable price.

Bed threads

For two years, Rosen-Biller devoted all of her extra time on the weekends, squeezing around her full-time job building Bed threads – Screening competitors, working with ethical manufacturers, creating branding and more – until the company was finally ready to go in 2017. The company has received an overwhelming support from consumers.

“To be honest, I never intended to become an entrepreneur and I never thought of running my own company,” explains Rosen-Biller. “I’ve always dreamed of becoming a journalist. But when we sold out our first stock shipment just three weeks after Bed Threads was launched, I knew the business had potential. ”And after just six short but successful months of working full-time and Bed Threads under one roof had brought, Rosen-Biller reached the crossroads that every busy entrepreneur meets at some point. She knew she had to take a leap of faith, quit her full-time job, and give Bed Threads her full attention to take it to the next level.

Image credit: bed threads

Milestones reached

Fast forward to 2021, Bed Threads just celebrated its fourth birthday and a number of impressive milestones. In just a few years, Bed Threads has moved from a single category – bed linen – to an affordable luxury home textiles offering that you can enjoy in other parts of the home: bath towels, dishes, housewares and nightwear with even more launches along the way. Bed Threads also has one of the largest and most aesthetically pleasing color variations on the market – now with 23 shades across all product categories – designed to be mixed and matched. In addition, Rosen-Biller cultivated a cult-like community on Bed Threads social channels, featured 112 houses of global taste makers on his blog, the “Journal”, and developed a dedicated database of over 300,000 email subscribers.

As every entrepreneur knows, Rosen-Biller’s successes were not without challenges, especially in the early days of the COVID-19 pandemic. The brand experienced production and shipping delays that made theirs Supply chain and delivery times. Rosen-Biller expertly set up their team to bolster their resources to ensure the brand could handle the extra workload, manage logistics, and keep up with ever-changing public health protocols.

Image credit: bed threads

Over the same period, Bed Threads saw a surge in consumer demand for its buttery soft home textiles, resulting in a 490% year-over-year increase in sales. The extra time spent at home over the past year and a half has inspired people to think about their spaces, how to spend their time there, and how to make their home experience more convenient and convenient. For many, they have invested in products that do advertising quality sleep, renovated neglected spaces for a more calming environment, and bought from brands with missions to match – Bed Threads has it all.

The future

Millennials are arguably more environmentally, ethically and tax-conscious than ever. It is therefore no surprise why the sustainably designed home textiles from Bed Threads became and will continue to be a quick hit among the twenties and thirties who are looking for essential products that add value to their rooms and protect the environment.

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