Create first-class buyer experiences with ActiveCampaign

This post was written by Bryce Christiansen from. contributed PlusThis.

Tell me if you have experienced this situation before.

You are on Facebook and an entrepreneur from one of your Facebook groups posts a sophisticated example of a tactic that he would like to implement with ActiveCampaign. You need a system to communicate with another system. It also needs to update a field and then trigger a tag that does another automation starts.

And then the entrepreneur ends the post with something like, “Oh, and I want all of this to work natively in ActiveCampaign … no other tools … no third-party help … and it should be free … can anyone do that?”

The truth is, I used to be that guy.

Why you need a tech stack

I thought every tool was an issue. And it wasn’t until I shifted my mindset to every tool that helps me scale that I began to see my business results change.

Tech stacks are growing for small businesses. Gartner, one of the largest research and consulting firms in the field, found that technology spending accounts for the largest share of the Marketing budgets at 26%. In addition, 68% of CMOs expect their (already substantial) investments to only increase in 2021.

I love my tech stack. Over the past six years, I’ve developed PlusThis from a bootstrapped startup into a multi-million dollar technology company with ActiveCampaign, Zoom, ClickFunnels, PlusThis, Zapier, Facebook, and Leadpages.

There’s no doubt that I wouldn’t have gotten to where we are as a company without them, and PlusThis is high on that tech stack list.

What is PlusThis?

PlusThis is a campaign toolkit that consists of over 40 tools and integrations for ActiveCampaign customers. It gives you the opportunity to integrate your favorite tools, make your offers more urgent and save time with automation.

For example, with Twilio you can send bidirectional automated text messages within ActiveCampaign for less than a cent per text. Our Zoom and GoToWebinar integrations allow you to send reminders, join links and follow up based on attendance. And finally, we can trigger follow-up messages for anyone using video based on how long someone has been watching.

Many of our tools are designed to help you convert more leads into customers. For example, you can make your campaigns more urgent with countdown timers, expiring offers, smart links, and scarcity triggers. Or, you can take polls and quiz funnels to save the results in fields or apply tags based on their answers.

When we add PlusThis tools and integrations, it helps the business or entrepreneur increase sales, save time on a process, or give a customer a wow experience.

Here are some popular examples of how ActiveCampaign customers take their marketing stack to the next level with PlusThis.

Plus, this will help you grow

• Evergreen offers: Create real evergreen discontinued offers with smart links and countdown timers.
• Facebook / Instagram retargeting: Retarget your webinar attendees with testimonial ads for your program.
• Automation of offers: Tag a seller to get a lead who has seen at least 50% of your sales page’s video.
• Testimonials and recommendations: Send an NPS survey to your customers and then automatically send the highly satisfied customers to a landing page to leave a testimonial or recommendation.
• SMS reminders: After a consultation, text them and apply a follow-up tag when they click the link to your sales page.

Plus, this will help you save time

• Webinar Automation: Automatically register people for your webinar and apply tags to attend without having to export and import contacts from Zoom, GoToWebinar, or WebinarJam.
• Simpler automation filtering: Do you have automations that branch into more than 20 if / else statements? Decision Maker gives you the ability to filter people based on multiple rules and keep your automations organized, clean and easy to follow.
• Survey integrations: Save survey results and apply tags and automation based on contacts’ responses. You don’t have to enter it manually.

Plus, this helps you inspire customers

• Video trigger: Tag your contacts based on how long they have been watching your videos and provide an experience that behaves accordingly, e.g. B. unlocking bonuses for completing a video.
• Document signing: Contact leads immediately after they sign a Docusign agreement. Get your offers updated when contracts are in place.
• Interactive text messages: Send interactive SMS messages. For example, ask if customers would like to be informed about new t-shirt designs. If they answer yes, you will automatically send a response stating that they will be the first to see new designs and have the option to pre-order and tag them for updates in ActiveCampaign.

How Stephen Scoggins uses PlusThis to grow his coaching business

Stephen Scoggins is the founder of the Journey Principles Institute. He’s hosting a $ 47 online virtual event to help people reach their potential.

After the boot camp, Stephen has a one-time offer for $ 997 to join his online training platform. To increase sales for the program and really make it a limited time offer, they use PlusThis Countdown Timers and Smart Links.

In the offer email, leads can click the link to access the sales page for the special offer. The cool thing about the link is that it is a PlusThis Smart Link. This link therefore only leads to the sales page if you click on it within 24 hours of the end of the virtual event. Otherwise it goes to its regular offer page.

The PlusThis countdown timer is dynamic, brings home the time the offer expires and increases the urgency for attendees to make a decision.

Stephen calls PlusThis an indispensable add-on for these two tools alone.

“My customers know that a 24-hour offer actually expires after 24 hours. And that creates trust together with our customer base. So this is the best way to use PlusThis, this is how we use it, make sure you do the same, ”says Stephen.

This is how PlusThis works with ActiveCampaign

PlusThis can be integrated directly into ActiveCampaign, making it easy to use for specific marketing measures.

Do you want a cute countdown timer for your next sale? No problem, just configure your timer in PlusThis, then we’ll give you the embed code to copy into your email or website.

Would you like to register someone for a webinar when they fill out a form on your website? Configure where to save the join links, what tags to apply when people join, or other details. PlusThis gives you a URL that you can copy and paste into ActiveCampaign’s automation builder to cause PlusThis to register someone.

Why You Should Consider PlusThis Even If You Hate Addons

1. Get over 40 tools and integrations in one package

The analogy I like to give is that you can think of ActiveCampaign as Batman. It’s strong, sturdy, and capable of doing a lot on its own. However, sometimes Batman likes to carry his utility belt with him to pull out a batarang, grapple, or other tool when the situation arises. We try to fill this role with PlusThis.

2. PlusThis regularly adds new tools and exclusive ActiveCampaign additions

As an integration partner, we get to know the software with which we connect very well.

For example, our ActiveCampaign customers love the deals function; However, there was no way to automatically adjust the stages or update fields. Within a few days we were able to create a tool to solve this problem.

3. PlusThis support has a deep understanding of ActiveCampaign

We have tools that play in the automation builder, email templates, deals, and contact records. So in order to support our customers, we need to know how to help ActiveCampaign customers.

4. Get access to the same tools that experts use to create great customer experiences

One of my favorite things to do every year is getting in touch with our seasoned clients like Frank Kern, Grant Cardone, Mari Smith and Daymond John. I am learning how they use our tools so that we can pass these strategies on to our customers. We collect these strategies in a PDF download that we call Campaigns of the Titans.

Top ways in which ActiveCampaign customers use PlusThis

There are hundreds of ways to use the tools in PlusThis, but here are some popular use cases.

1. Extended SMS for appointment reminders and text for registration

PlusThis adds advanced automated SMS so you can save responses in fields, collect leads with an opt-in text, or send conditional messages based on their responses.

Many customers like to use text in their appointment reminders. Instead of just sending a boring one-way reminder, our customers have their appointments confirmed by answering yes or no. Based on the sent text, we can trigger a follow-up message in ActiveCampaign.

2. Webinar registration and reminders

PlusThis has integrations with the top webinar platforms including Zoom, GoToWebinar, WebinarJam, and EverWebinar. PlusThis handles registration and follow-up directly in ActiveCampaign by providing join links and start times.

3. Video tracking and tagging based on how long someone has been watching

Our video trigger tool has quickly become an indispensable feature for ActiveCampaign customers. PlusThis allows you to trigger a follow-up based on how long someone has been watching one of your videos.

We use this feature with our webinar replays to quickly find our hottest leads. When we end a webinar or make one available on demand, we use video triggers so we can automatically track who is consuming 75% or more of the video.

4. Automatically move leads into different deal phases in ActiveCampaign

When a consumer makes a purchase, you shouldn’t have to manually change their stage in Deals from Open to Won. Instead, the Deals tool in PlusThis can be triggered by an ActiveCampaign automation to automatically move the phase of the contact to the appropriate option.

Impress your customers with ActiveCampaign & PlusThis

Plus, this is an essential part of the small business toolkit. Plus, this wants to make it easy for you to try it out for any new customer free 30-day trial. Join ActiveCampaing and PlusThis to create a memorable customer experience.