All You Must Know About Tiktok Dynamic Showcase Ads (DSA)

Once you are familiar with Dynamic Product Ads on Facebook, you will immediately understand the core of what TikTok Dynamic Showcase Ads is all about.

There are a few key differences, however. The main difference is in the creative format and creative best practices.

TikTok is a video-only platform, which means you need videos for every single SKU in your catalog. The videos need to grab people’s attention immediately and trigger direct reactions.

Shakr is the preferred creative partner for brands looking to get the most out of their Dynamic Showcase Ads.

In this article, we’ll cover the basics of DSA, how to get started, and how to optimize performance with custom Shakr templates.

What is TikTok DSA?

Dynamic Showcase Ads (DSA) automatically promote the most relevant product offering based on the purchasing behavior of users on and off your website. This solution saves you from having to create custom ads for each of the hundreds, thousands, or millions of products you sell.

If you have a product catalog and want to sell more products, you’d better start with Dynamic Showcase Ads on TikTok.

How to get started with TikTok DSA

There are five main steps involved in creating dynamic showcase ads.

1. Create a catalog in the TikTok Business Center.
2. Upload products to your catalog.
3. Create videos for the products in your catalog.
4. Integrate events between your catalog and measurement partner or TikTok Pixel.
5. Publish a campaign with the products in your catalog.

You can find one Article on these basic steps in the TikTok Business Help Center

Optimize performance with custom Shakr templates

As you may already know, creative quality is the most important factor in the success of an advertising campaign. This also applies to dynamic ads, but quickly becomes an extreme challenge when it comes to automating the creative production for catalogs with hundreds, thousands or millions of products.

If you follow the five basic steps required to create dynamic showcase ads as mentioned above, you have what it takes to get started. However, you are limited to a number of generic templates for generating product videos.

To go beyond the basics and optimize performance, it’s time to check out custom video templates. This will increase the quality of your DSA creatives.

There are six main steps involved in creating dynamic showcase ads using custom Shakr templates.

1. Create a custom template.
2. Generate videos for your entire product catalog with the Shakr platform.
3. Create a catalog in the TikTok Business Center.
4. Upload products with videos to your catalog.
5. Integrate events between your catalog and measurement partner or TikTok Pixel.
6. Publish a campaign with the products in your catalog.

Step 1. Create a custom template

When automating creative production on a large scale, the creative foundation must be excellent.

That is why the Shakr platform was designed to empower creative teams to use the tools they know and love, rather than being constrained by proprietary solutions.

Shakr enables creative teams to turn any Adobe After Effects project into programmable custom templates without compromising on creative quality and branding guidelines.

The custom template can be designed by your in-house creative team, your creative agency, or the Shakr Creative Lab. Once the custom design is ready, it will be converted into a programmable template on the Shakr platform.

If you are curious about custom Shakr templates, don’t hesitate to get in touch to find out more,

Step 2. Create videos for the entire product catalog using the Shakr platform.

Time for the magic of creative automation.

Input: Product feed> Shakr Creative Automation Engine> Output: Product feed with videos for each SKU.

It’s pretty easy. But it took years to develop the technology behind it.

Step 3. Create a catalog in the TikTok Business Center.

To create a new catalog. Follow these steps.

3.1 Open your Business Center and select “Catalogs”.

3.2 Click on “Add catalog”

3.3 Add your preferred settings. Note that the currency and country of destination cannot be edited after you’ve created your catalog.

That’s it, your catalog has been created. However, you need to add products and connect the catalog to a measurement partner or TikTok-Pixel, which is step 4 and 5.

Step 4. Upload products with videos to your catalog.

In Step 2. The Shakr Creative Automation Engine was used to output a product feed url for your entire product catalog. This feed contains all of the information needed to upload products to your TikTok catalog, including product videos.

To add products to your catalog. Go to the product catalog you created in step 3 and follow these steps:

4.1 Select “Add Products” and select “Data Feed Schedule”

4.2 Add the Product Feed URL and select the settings below.

Your products will now be uploaded and processed. This can take a while so be patient.

Step 5. Integrate events between your catalog and your measurement partner or TikTok Pixel.

If you connect your app measurement partner or your TikTok pixel to your catalog, you can dynamically present ads to users based on the interaction with your app or website.

5.1 In the menu on the left side of the screen under Configure, click Event sources.

5.2 Choose whether you want to link your catalog with:

• App event sources: Track your in-app events with our measurement partners and connect them to your catalog.
• Pixel Event Sources: Connect your catalog to the events taking place on your website.

Step 6. Publish a campaign with the products in your catalog.

After you’ve created your catalog, uploaded your products, and connected your event sources, it’s time to create a campaign.

To create dynamic showcase ads, do the following:

6. 1. To get started, go to the Campaign tab and click Create.

6.2 Select the catalog sales destination

6.2 Settings at the ad group level

6.2.1 Select your catalog under Products and select a product set.

6.2.2 Choose whether your products will be offered for sale on an app or website

6.2.3 Select your target group under Targeting

You can use the catalog sales target for both retargeting and finding potential target audiences. And you stack up demographics and interests.

6.2.5 Set the budget and schedule

6.2.5 Define the bid strategy and optimization goal

6.3 Settings at the ad level

Leave the Specify video design for ad delivery check box unchecked. The videos are pulled directly from the URL parameter of the product video in your catalog.

Provide the reaming details of the ad and click Submit.

last words

We believe TikTok Dynamic Showcase Ads is a gift for performance marketers with large product catalogs. For years, these marketers have relied on Facebook and Google to find scalable ways to meet their performance goals. With TikTok on the rise, that is changing.

So be proactive and get started with Dynamic Showcase Ads today.

If you want to learn more about running TikTok dynamic showcase ads with Shakr, please contact us.