5 Methods for Marketing Your Structure and Design Firm

5 strategies for marketing your architecture and design company

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As an architect or designer, you are the one who creates living spaces for people. That has always been done throughout history, but now it is your job. It can be a very rewarding career with many benefits, but it also comes with some challenges. One of these challenges is to market your business so that you have enough business to not only survive but thrive! This article will discuss 5 strategies for marketing your architecture and design company – some old school and some new school techniques.

Marketing architecture and design firms is not easy, especially when you want to showcase your profile ADU design ideas. With the advent of new technologies, many companies fail to realize that marketing strategies can be tailored to their needs. It is important for architects and designers to understand how these changes will affect them and what they need to do to stay relevant and competitive in today’s marketplace. With this in mind, we’ve put together a list of five strategies that should work for any business trying to be successful on the internet:

  • Include your company website address anywhere you can
  • Use social media platforms like Facebook and Twitter
  • Build a dedicated email database using software like MailChimp or AWeber
  • Use blogging sites like Medium or Blogger
  • Develop a portfolio website

Let’s take a closer look at each strategy.

Put your website address anywhere!

It is important that you can promote your business in as many places as possible. That means you should always provide your company website address when you go online. Whether it’s in a blog post, YouTube video, Instagram photo, or even an email conversation with someone, make sure the person knows how to contact you through your company website!

Social media for marketers

Many companies are now aware of the power of social media platforms like Facebook and Twitter as these websites allow people from all walks of life to connect instantly using their phones or computers. In order for architects and designers to enter this market, they will need to invest some time in creating accounts on these two websites (and more if needed). Once accounts are created, it’s time to start using them!

Use email software

One of the best ways for businesses to get in touch with their customers is by using software that allows them to create and manage email lists. This allows you to send updates on new products or services without spending too much time updating your website. Some great options are MailChimp (with templates made specifically for architecture and design companies) and AWeber. Both give discounts when you sign up for multiple years – so make sure you don’t miss out on these savings!

Blogging sites are critical to marketing

If ever there was Social media platform for architects and designers, blogging sites are there. These websites allow people to share their thoughts with the world by creating small blog posts that can be easily searched on search engines like Google or Bing. Being present here is important because you will not only gain traffic from visitors but also social media followers!

Develop your portfolio website

There are two ways to build your portfolio website: you can either use WordPress (which has themes specifically for architecture and design) or Squarespace. Both of these work fine – but we recommend going for something more professional like WordPress so that customers will be comfortable knowing they are working with someone who understands how websites work!

As you can see, Marketing of an architecture and design company is not easy – especially when you are competing with companies that have been in the industry for years. However, if you keep these strategies in mind as you grow your business, there is no reason why you shouldn’t succeed online!

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