New Microsoft Advertising attributes for focused advertising

Microsoft started 32 new business attributes to add to your search ads on Bing. These attributes are called Marketing with Purpose Business Attributes and fall into the categories of inclusion, environment, social responsibility and accessibility.

Microsoft said these attributes will allow you to differentiate your brand from your competitors by highlighting unique attributes that show how your brand shows responsibility, how your brand values ​​align with your customers’ values, and how your brand is inclusive.

Here is the list of those attributes:

Recording:

• Vegan
• LGBTQI + friendly
• Unisex
• Allergy-friendly
• Pet friendly
• Familyfriendly
• Kosher
• Halal
• non-alcoholic
• Gluten free
• vegetarian

Environment:

• Environmentally friendly
• Carbon neutral
• Consistent
• Carbon negative

Community / social responsibility:

• Cruelty Free
• Not for profit
• Supports a healing
• Local business
• Small business
• Family owned
• Minority ownership
• Black possession
• Supports disease research
• LGBTQI + owned

Accessibility:

• Barrier-free
• Visual support
• Hearing aid
• Mobility assistance
• Contactless collection
• Contactless delivery
• Accessibility on the Internet

Here’s what it looks like in Microsoft Bing search ads:

To add these to your Microsoft Advertising campaigns, go to All Campaigns, click Settings, then review all of the attributes that apply to your account and click Save.

Forum discussion at Twitter.