Dive Into Social Media To Increase Your Key phrase Analysis

Take a close look at the various aspects of keyword research. You will find it has a heavy focus on the target audience’s online behavioral traits, using information about the audience’s demographics, what they do, where they go, who they like, and what type of content they prefer. Typically, the scope of keyword research is within the confines of SEO. But times change, and you can expand the scope of keyword research by browsing social media, explains an expert from on SEO company in India.

Reason enough to turn to social media for keyword research. A person spends an average of three hours a day on social media, which makes them a treasure trove of information about users who share a lot of information about their online behavior on the platforms.

This article will walk you through how to dive into the social media landscape to find keywords to use for SEO in your content and targeted PPC ads.

Dive deep into Twitter’s search function

Twitter differs from other social media platforms in that it always presents new content in real time and you will never find outdated content. Twitter does not store content for several days as it presents content in chronological order, which automatically pushes old content out of sight. Twitter is always in the present, which makes it great for finding time sensitive keywords. Tap the Explore section to see topics of interest.

Under several options, look out for the “Trending” and “For You” topics. You will discover topics that are relevant to your area and your industry. However, this technique is only effective for those who are active on Twitter as it draws on a huge amount of content Long-tail keywords and topic ideas for use in the SEO campaign.

Use YouTube’s auto-complete search feature

To get the most out of YouTube to aid your keyword research, you need to look beyond the leisure aspects and focus on the search engine functions. Keep in mind that YouTube is just behind in popularity with search engines. It’s an excellent place to find related keywords by typing the main keyword in the search bar. In fact, all of the keywords that come up with the search query may not be useful, but you can search the list and be pleasantly surprised to discover some keywords that you did not find elsewhere while searching.

Get an insight into audience behavior by using the Facebook ad targeting options

While your extensive research within the SEO domain means you can be sure that you know enough about your target audience, you don’t know the full picture, but Facebook knows every detail about it. Since people share a lot of personal information on social media, you can learn a lot about their behavioral traits which will provide valuable insights that you can use to reach them through your SEO campaign. Any data Facebook collects for ad targeting can be useful for your keyword research. You can collect information on age, gender, location, interests, languages, relationship status, place of work, and level of education. Analyzing the data available from Facebook groups gives you more options for keywords and topics that the target audience would find interesting.

Instagram hashtags can help discover relevant content

Many social media platforms have turned into search engines, and Instagram is no exception. What began as a photo sharing platform is now one of the most attractive platforms for marketing and branding. No other social media platform is as business-friendly as Instagram. It offers tremendous opportunities to discover new content and topics by searching for preferred keywords and then looking at the hashtags that users are using in their posts.

By searching through the list of hashtags that appear with the target keywords, you can collect a good number of long-tail keywords and related keywords for use in PPC campaigns, SEO campaigns, and even content development. Use the keyword research auto-complete feature to reveal other topics that interest users. Once you have the list of hashtags, it’s up to you to make the most of them for SEO or other digital marketing campaigns.

Take a close look at search trends on Pinterest

The way you look at an object helps develop your perception and understanding of it. The most classic example is that of a partially filled water glass, which some consider half full and others half empty. The same applies to social media platforms. Pinterest isn’t just about sharing bucket lists of travel and burrito recipes. There are more ways to explore the platform to reinforce your keyword research. As a search engine, Pinterest presents results that contain content that users are most likely to be interested in and engaged in. For example, if you type “keyword research” in the search bar, you’ll see a long list of content that includes topics like using free tools, analyzing keywords, and doing research to generate organic traffic. To generate more ideas, use the auto-complete option.

Look out for LinkedIn influencers

LinkedIn’s high level of engagement quickly makes it a favorite for marketers looking to reach its huge 722 million user base. Home to high-performing professionals, LinkedIn can go a long way in sales and marketing, especially in the B2B segment.

To use LinkedIn for keyword research, it is best to closely follow influencers on the platform and pay attention to their views and opinions. Search for a keyword followed by selecting people to identify influencers, then view their activity by clicking “See all activity on their profile.” You can see all of the posts they shared in the last 90 days.

The hashtags and content ideas you collect are your greatest asset. It will help streamline your campaign.

Author Biography: Lalit Sharma is the founder and CEO of Ranking By SEO, a leading SEO company in India. He has been working in the SEO industry since 2005. He can be seen contributing to SEMrush, SocialMediaToday, and Entrepreneur, etc. Connect with him on Twitter.