Minka Ashley is a self-described scent pervert. She moved back a couple of years ago to her hometown on the coast of Maine, where she found herself with a closet full of outfits she never wore. Now, instead of changing her outfits every day, she changes her fragrances. “I have a lot of really stupid […]
Korean-inspired fragranced start-up Elorea closed a $2 million seed round of funding led by CJ Investment, a subsidiary of South Korean conglomerate CJ group, the owner of beauty retailer Olive Young. WHO: Korean American husband-and-wife team Wonny Lee and Su min Park launched Elorea in 2021 to highlight the importance of scent in their culture. […]
What is the curation process like, both in terms of the niche brands you work with and the monthly sets? The process of deciding which perfumes make it into our curations is both a joy and a gauntlet. For us, there are many parameters as to how we define a fragrance as excellent. This goes […]