Tag Archives: Assorted

Assorted Atomizers: HOOHAA Founders on Curated Area of interest Perfume Subscription Service

What is the curation process like, both in terms of the niche brands you work with and the monthly sets? The process of deciding which perfumes make it into our curations is both a joy and a gauntlet. For us, there are many parameters as to how we define a fragrance as excellent. This goes […]