Conventional wisdom suggests that when you cast a wide net you catch more fish, but in today’s highly competitive marketplace — made even more uncertain by the ongoing pandemic — that kind of thinking is no longer the rule. These most unconventional times call for narrowing your focus to one or two areas of specialization […]
Tag Archives: Firms
Adding and retaining new clients remains a top priority for most CPAs and accountants. Niche marketing remains the most effective strategy to do so. This has become even more apparent since the pandemic. Clients in every industry have been impacted and…
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