Opinions expressed by Entrepreneur contributors are their own. Efficiency. Productivity. Metrics. These three words are often associated with technology in the workplace, and for good reason. According to the Deloitte 2023 Global Human Capital Trends survey, over 90% of business leaders acknowledge the imperative role of technology in enhancing work outcomes and team dynamics. Yet, […]
A popular marketing adage is “Commit to a niche: Stop trying to be everything to everyone.” Lincoln University is doing an exceptional job of following that advice; the latest example is its research in hemp production. Missouri is the second largest producer of industrial hemp, second only to Kentucky, which is considered the industry pioneer. […]
It makes sense that doctors specialize. You cannot expect one physician to know everything, and when you have a serious medical issue, you want to be treated by someone with comprehensive knowledge of that particular problem. The same logic can be applied to financial advisors working with clients in niche markets. If you are looking […]
Creating a good customer experience is no accident. You need a connected strategy to build great customer experiences, or you lose customers to companies that prioritize it. Professional and corporate users can now send in-person sales emails as part of an integrated engagement strategy. Integrated engagement allows you to combine all the channels that can […]