Google has no mechanism to implement title tag adjustments, even for authorized causes

As you may remember, in Aug 2021 Google has changed the algorithm it uses to determine your title links (tags) in the search results (which they later Confirmed and later explains what has changed) and it causes huge complaints in the SEO community. A few months later, Google weakened some of these title changes for the better but they are still not where they were.

Despite this, SEOs still want to reject the title changes – not only for conversion optimization and click-through optimization reasons, but also, as we discussed, for legal reasons.

Google’s John Mueller was questioned again about the legal issues surrounding Google changing your title links without your consent. What if you need to have a specific title link in Google Search because your lawyers tell you to? What can you do if Google changes it and you have no real way to change it back to how you need it?

John said “there is no mechanism” to change title links, even for legal reasons. Here are those tweets:

No, there is no mechanism for this. Forgiveness.

— 🐄 John 🐄 (@JohnMu) January 27, 2022

A few months after this happened, we were hoping that Google would provide a mechanism, either through Google Search Console or some kind of meta tag. But no, it hasn’t come and it doesn’t look like it will.

So what can you do? I think you can try tweaking the title tag a bit to see if it gets google to change it in the title link in the search results? But other than that, if Google changes your title link and you’re stuck with what the title link says in Google Search, there’s not much you can do about it right now.

forum discussion below Twitter.