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SEM & SEO
January twenty second One other unconfirmed Google Search Rating replace
23
Jan
Jan
Again, I’m seeing signals, both a lot of chatter from the SEO community and tools flashing around a possible, yet unconfirmed, solution Google search ranking algorithm update. Yes, there have been a ton of unconfirmed updates over the past few weeks, and let’s add this one to the list.
Last time we had unconfirmed Google search updates on January 19th and 20th, January 14, 15 and 17then before that 11th January and then it was quiet until some Trembling in late December. So now I see the chatter starting on Friday January 21st and ramping up through January 22nd and this morning.
It could just be some sort of update that Google didn’t announce that started a week or two ago and is still rolling out, but without an explanation from Google it’s hard for us to say.
And as with the other unconfirmed updates this month, there is both SEO industry talk and data from the tracking tools supporting this, but yeah we don’t have Google confirmation of an update.
SEO industry chatter
As I said above, the chatter started around Friday 21st January and continued through Saturday 22nd January and today Sunday 23rd January. Here’s what I found webmasterworld during this period:
Everything came to a standstill for me this morning. Views averaged 133.1% over the last 4 days, but after 14 hours of my Googleday I’m struggling with 29.7%. About the same here. I’m assuming the update is still being rolled out or what we’re seeing is the ghost town after an update. The lost keywords in mobile search have not returned. They appear on desktops. The mobile site experience is good, so I’m not sure what’s really going on. Any ideas would be welcome.
Update: This is apparently only in the US. All “lost” keywords appear in the UK and other locations, but have been removed from the US.
I’m seeing high traffic spikes on totally irrelevant pages on my site. This morning it looks like the quality traffic is picking up. The weird thing is that G drives so much traffic to very unimportant pages. Some adjustments will certainly take place. My main website is about weather forecasts. This morning I had high spikes in traffic on pages from small and irrelevant cities in Tanzania, Colombia, Chile, Kenya and many others. That’s unusual. These places don’t have special weather events to attract so many users to the same page at the same time.
I keep seeing high traffic anomalies at the moment. I don’t know if it’s a fix or an update.
It’s pretty weird after 3 days of dripping.
Something important happened because my main website crashed like a rock (25-30% keywords and traffic) overnight. And my competitors too. Semrush shows very depressing data and traffic confirms it. I look forward to seeing what Google has cooked up this time. Yesterday ended at 91.7% but seemed slow all day. and today it seems sluggish again but “is it that time of year” ?!?!
One thing is for sure though, the pub/hotel grounds are quiet today BUT the restaurant had a great lunchtime service and the ‘new British norm’ bars are very busy at the moment… It’s cold outside so they’re all warming up – inside 🙂
Some also suggest that the tracking tools like Semrush and others need to be readjusted new high levels of volatility.
Google tracking tools
Here’s what the tracking tools are showing right now:
So most of the tools seem to be pretty hot…
Do you notice ranking changes?
Update: Glenn Gabe agrees it could be a sequel to what was previously put out, he shared these charts:
And here are some that fell earlier in the month that have fallen more sharply over the past few days. Google hasn’t confirmed an update, but something big is clearly afoot. Again, site owners have reported major dips or surges… Stay tuned. pic.twitter.com/4gTvYxMP7g
— Glenn Gabe (@glenngabe) January 23, 2022
forum discussion below WebmasterWorld.
