A Look Again at Instagram’s Varied Makes an attempt to Copy TikTok in 2021

Christmas is only a few days away and even now the elves at Instagram HQ are still there are working to replicate the core functionality of TikTok hoping to bring seasonal joy to their meta-masters through improved usage statistics and new engagement numbers showing that Instagram is still cool and still the leading platform in their eyes.

What it is not. All the reported usage figures show that Instagram usage is declining with the younger audiencewhile TikTok keeps getting stronger. What Makes the Meta Bosses freaky – but just as a fun, seasonal reminder, here’s a look back at some of the many ways Instagram has tried to stunt the growth of TikTok over the past 12 months by replicating and mimicking its features, what worked to some extent, but didn’t really slow TikTok’s growth.

I present to you – the 12 ways of Insta-Tok.

On the first day of Insta my true love sent me a Replica of TikTok down to the smallest detail.

On the second day of Insta my true love sent me a vertical feed, for my replica of TikTok to a tee.

On the third day of Insta my true love sent me, Limited range for newly posted TikToks, a vertical feed, for my replica of TikTok to a tee.

On the fourth day of Insta my true love sent me a new remix option, limited reach for newly posted TikToks, a vertical feed, for my replica of TikTok to the point.

On the fifth day of Insta sent me my true love, Superbeat.

A new remix option, limited reach for newly posted TikToks, a vertical feed, for my replica of TikTok down to the smallest detail.

On the sixth day of Insta sent me my true love, and ‘Add Your’ sticker, Superbeat, a new remix option, limited coverage for newly posted TikToks, a vertical feed, for my TikTok replica to the tee.

On the seventh day of TikTok my true love sent me Text-to-speech effects, an ‘Add Yours’ sticker, Superbeat, a new remix option, limited coverage for newly posted TikToks, a vertical feed, for my replica TikTok to the tee.

On the eighth day of Insta sent me my true love, longer clips in stories, Text-to-speech effects, an ‘Add Yours’ sticker, superbeat, a new remix option, limited reach for newly posted TikToks, a vertical feed, for my replica of TikTok down to the smallest detail.

On the ninth day of Insta my true love sent me Auto-sync for music, longer clips in stories, text-to-speech effects, an ‘Add Yours’ sticker, superbeat, a new remix option, limited reach for newly posted TikToks, a vertical feed, for my replica of TikTok down to the smallest detail .

On the tenth day of Insta sent me my true love, Reels responds in comments, Auto-sync for music, longer clips in stories, text-to-speech effects, an ‘Add Yours’ sticker, superbeat, a new remix option, limited coverage for newly posted TikToks, a vertical feed, for my replica from TikTok to a tee.

On the eleventh day of Insta sent me my true love, and Audio tab for Reels clips, Reels replies in comments, auto-sync for music, longer clips in stories, text-to-speech effects, an ‘Add Yours’ sticker, superbeat, a new remix option, limited coverage for newly posted TikToks, a vertical one Feed, for my replica of TikTok down to the smallest detail.

On the twelfth day of Insta sent me my true love, Live stream shopping, an audio tab for reels clips, reels responses in comments, auto sync for music, longer clips in stories, text-to-speech effects, an ‘Add Yours’ sticker, superbeat, a new remix option, limited reach for newly posted TikToks, a vertical feed, for my replica of TikTok to a tee.

As you can see, Instagram is really keen to show that anything TikTok can do can do better. Whether this is actually possible – and whether the audience actually cares – remains to be seen, but you can be sure that Insta will keep trying, with TikTok, which is likely to be hit 1.5 billion users in the next year, which may overtake IG as the world’s second largest social app.