Marketer and trending subjects within the US

The Christmas season is a time full of traditions, not only in our private lives, but also in the marketing universe. Platforms and brands are in endless summaries of major events – and Google has joined that trend.

Google took advantage of its colossal database of information on everything users search online and launched the traditional one Year of Search 2021 with the most wanted main topics in each place.

For marketers, this survey can be an opportunity to gain a better understanding of what has piqued people’s interest both locally and globally.

Because the more information a company has about its target group, the more efficient its marketing campaigns and the range of products or services it offers.

With that in mind, I’ve compiled a list of the best insights based on what the US was looking for in 2021 and how it can be used to inspire a content marketing strategy in early 2022.

# 1: After a complicated year, people want to heal

The pandemic has been a tough blow to people around the world. This year we’ve been looking for ways to rebuild and stay strong.

Search for “how to heal“,”This is how you take care of your mental health” and “how to be resilient“Stood out in 2021.

And while these topics may still be on people’s minds in the first period of 2022, this gives us insights from a marketing perspective.

In 2022, it will be effective to humanize your communication by taking into account the increasing number of people reporting symptoms of anxiety, stress, and depression.

For companies looking to stay intimately connected with their audiences, now is the right time to think about it:

• How will your brand position itself in this context?
• What can your brand do to make your consumers and audience feel like they are in a safer and less anxious environment?
• Does it make sense for your brand to connect consumers with communities in need of support?

Standing up for important issues, such as vaccinations, is also a sign that you care about people’s wellbeing in these difficult times.

# 2: Your Brand’s Role in Consumer Satisfaction

After analyzing all of the major search terms that were searched that year, what really caught my attention was something many Americans were asking: “how can one be happy alone“.

The era of social distancing has motivated people to find ways to feel less lonely in their home: study new topics, meditate, play sports, or adopt pets.

That movement is still going on, even as restrictions are relaxed.

Consumers want happiness in the safe environment they have created, and brands can use this to play a huge role in their lives.

How can this be done? to generate personalized experiences and amenities (like free and fast shipping) that add to the satisfaction with your brand.

People want to connect with themselves and find their happiness in themselves. Anything you can do to make this process easier will help create a connection between brands and audiences.

Other searches in the US

The most memorable events of the year (and the people involved in them) are also present among the most searched for terms of 2021.

The top search terms this year weren’t surprising, but they’re interesting and relevant to marketers’ understanding of the consumer.

“NBA“Took first place, probably because people looked forward to the return of personal sporting events. And “DMX” and “Gabby Petito“Were searched because their death received a lot of media attention.

# 3: Sustainability is a priority for people

You are probably used to reading that consumers want sustainable habits and prefer brands that are good for the environment.

This behavior remained the same in 2021. Judging from the research that was done, it is possible that People are even more interested in sustainability issues than ever before.

Look at the data from Google:

• Search interest for “how to preserve”Has reached an all-time high
• The world was looking for “Effects of climate change“More than ever before
• “sustainability”Was searched for at a record high this year

With information like this, it’s easy for brands to jump on the “eco wagon” and defend this cause to their audience.

but ecological marketing is not something you just start overnight.

This includes thorough planning. And if the company does not follow valid sustainable practices, it is risky to make statements about them.

So put your game together and think about what transformative and sustainable measures your brand can take to engage with the audience.

Wrap up

Are you surprised by these findings or trends?

Now is a wonderful time for marketers to prepare campaigns that are tailored to their customers’ expectations. After all, we all want better results next year.

One final point: I’ve had excellent experiences with it interactive page Created by Google, which gathered some of the trends discussed here.

This reminded me of how amazing interactivity can be to the user.

If you want to immerse yourself in this world, check out ours interactive content guide.