Site monitoring is your web site’s ear; What do your prospects say?

This article is a round-up of Growth Decoded, a show that explores the relationship between customer experience and business growth, one topic at a time. to register here and conquer the customer experience!

What is site tracking?

Site tracking is a feature that connects your marketing and sales promotions with the activity of your contacts on your website. You can “listen” and then “act” in real time when contacts visit your website and view certain categories and pages.

To Think About Site Tracking:

Imagine you are talking to someone. When they speak, listen. You hear what they say, you internalize it, categorize it and store the information in your brain in your “file” – you remember it.

Let’s say you are on the phone with your friend. They tell you how much they love this new band.

Then, a few weeks later, you scroll through social media and see a post about a pre-sale for an intimate concert event that the band is performing, so you hit the share button, copy the link, and text your friend .

Or maybe you call her.

It doesn’t matter which notification method you prefer – the point is, you share it right away.

What happens then?

They are:

• Upset
• Impressed that you remembered
• Thank you for telling them when to buy tickets before they sell out

What does this have to do with site tracking?

Think of site tracking like the ears of your website – you “listen” to the actions and behaviors of your contacts on your website.

In the example we just went through, you are listened talk to your friend about their new favorite music artist. Then you “marked”Your friend with this new music artist in your brain.

In other words, you “remembered” it.

This is similar to the backend of Site Tracking, the automation or operations part, it’s the “understanding” part of it.

Site tracking helps you:

• “Listen” to your contact’s actions
• Take it up
• Categorize them by areas of interest, frequency, and more (segmentation)
• Use them in your future conversations (personalization)

You can use site tracking data to add a contact to a list, tag them, or simply mark their interest with a custom field on their contact profile.

THEN – in the example you have taken action.

You saw the upcoming concert event and this triggered an action for you to send them a message on the subject that you already know you are interested in.

How do you know?

Because they told you.

With site tracking, you can send the right messages to the right people at the right time.

Now you may be wondering:

How is site tracking different from other analytics solutions?

Analysis tools such as Google Analytics provide you with statistics on your website activities. They provide you with aggregated data designed to help you identify trends and find problems with your website.

Site tracking gives you an insight into what Individually Do contacts on your website.

Additionally (and perhaps most importantly), site tracking lets you create personalized experiences for each of your contacts as they interact with your website.

And not just create it – but automateShe.

Okay, sounds good, doesn’t it?

Of course it does. But:

• How does it all look in practice?
• Is this how site tracking really works?
• What other problems can you solve with it?
• Are there any examples of other use cases?
• How do you actually set it up in ActiveCampaign?

We covered all of this and more in our last episode of Growth Decoded. With Sven Braam, founder & CEO of. spoken Fast taxi, a company in the Netherlands that uses a reverse auction system to connect travelers and taxi companies.

Sven and Sneleentaxi used Site Tracking and ActiveCampaign to:

• Collect € 500,000 in a crowdfunding campaign
• Better inform your sales team about individual contacts
• Evaluate potential partners
• See which contacts have had a negative experience
• Improve the customer experience for drivers and taxi companies

Here’s what we learned:

Site tracking is a powerful tool that allows you to better listen to and understand your individual contacts.

1. Who are you? – The specific people who are engaged, these contacts are much more likely to be the contacts that will become customers
2. What are you interested in? – When you know what people are interested in, you always know what to talk to them about
3. How interested are you? – Are you just looking around or are you ready to act immediately?

With this information, you can do the right thing at the right time.

The customer experience ultimately depends on 2 things.

1. How well do you know your customer?
2. How well are you able to set, meet or exceed their expectations?

Site tracking tells you what your customers are interested in and what they get excited about. With this information, you can meet their expectations of what and when they want to hear from you.

This information is yours – it happens on your website and your pages! It is not third-party information, but information that you can use regardless of what is happening on the social media platforms or how the Google algorithm changes.

Your customers talk to you – not always with words or messages or comments, but with their actions.

Site tracking is your ear, your digital eavesdropping system.

What do your customers say?

This article is a round-up of Growth Decoded, a show that explores the relationship between customer experience and business growth, one topic at a time. to register here and conquer the customer experience!