Bryan Cush On Content material creation utilizing medical databases and native well being searches

In part one, Bryan Cush, the co-founder of the Tidal Health Group, and I talked about how to use health data for content and search marketing and here we delve into the use of medical databases, local search, and EAT & YMYL.

To create content pages based on medical databases:

Then they create pages for consumers and to rank in search – for those terms. We’ll discuss how he creates these pages. Often times, they create pages that have many of the variations on the same page and only expand them when there is enough supportive and unique content to warrant it. He said that over 90% of the work on construction sites is done in a spreadsheet rather than the actual content, with the taxonomy and relationship database being built. Map how the customer defines what they do and how consumers look for it.

Local search in healthcare:

Much of their work is also done in local search, as high-intent searches result in a local search. So like “near me” queries like “urgent care near me” and so on. So this is where they are building local pages and using structured data to help Google understand the business.

He said 11% of the appointments their clients generated were generated through Google My Business, and there were seven branded appointments for each vendor appointment. 38% of the traffic to these healthcare facilities was driven by organic web search, with medical profile pages like WebMD, ShareCare, etc. accounting for 9%.

EAT & EDGE for SEO in healthcare:

I asked Bryan how on earth gets a doctor to put his or her name on web content. He said they are able to get doctors to write, some are just good at it, some need training, and sometimes they let people produce the content. In any case, the scheme indicates whether it was written by a doctor or reviewed by a doctor. 10-20% of the doctors they work with write their own content, which is why they hire a lot of content writers at Tidal. Then we went on a tangent about doctors in general.

But what Tidal really promotes and above all translates what the doctor does in his practice, in medical journals, at conferences, for consumer marketing articles on the website. These doctors would do all this great work and leave it all in the medical community; Tidal brings it to light.

We discussed the topic of how Google knows if a doctor wrote an article legitimately or if it was a fake. He talked about a Google patent on the subject. He believes some of this has to do with structured data – which led us to another topic, which is giving all of your data to Google. I think how Google determines something to be legitimate is not based on structured data, but on a general consensus across the web. He shared his theory on how Google knows this, including using a scheme that may not have been officially approved by Google.

Next week there will be more in the third part.

You can find out more about Bryan Cush at Tidal health group.

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Forum discussion at Youtube.