Reddit Launches New Updates for its Advert Platform, Together with Bid Suggestions

Reddit continues to refine its ad tools with a new update of its platform for ad creationincluding bid recommendations, improved editing features, and improved system performance.

Let’s start with bid recommendations – now when you set up your Reddit Ads campaign, the dashboard will show you a recommended bid price to ensure optimal audience reach based on your selected parameters.

As you can see in this example, when choosing your audience reach, the Reddits system now also provides an estimated bid that will likely cost to get the best reach results with your campaign.

It is similar to the audience and cost estimation tools available on other platforms (most notably Facebook) that offer additional guidance on how to optimize your campaigns or set more realistic performance expectations based on comparison parameters.

Of course, ideally the platforms want you to spend more, so you should always do your own experiments to supplement such guidance. However, it can help improve the performance of your Reddit ads by making this element more prominent.

Additionally, Reddit introduced an improved bulk edit process that allows advertisers to update bids and budgets for multiple ad groups at once, while making various system improvements to maximize efficiency.

“The loading times with the updated dashboard are now 2x faster than before”

As mentioned earlier, Reddit has been working on refining its business offerings and its large, committed audience as a more lucrative, attractive option for branding. The platform that used to be viewed as more of an untamed corner of the web has cleared out many of its most controversial communitieswhile it continues add more tools to reach Redditors when they are most active on the stream.

It even updated its tagline – what was once “the front page of the internet” is now “dive into it all”.

Whether this will help better describe what Reddit is used for and make it more attractive to advertising partners is difficult to say, but perhaps by moving further away from previous associations, the platform can expand its foray into new business territory.