Tag Archives: superstars

Niche is the brand new mainstream: WMG past superstars [Mark Mulligan]

The structure of mainstream music is changing once again, and so shall Warner Music Group. Will focusing on smaller artists and audiences improve WMG’s success? by Mark Mulligan of MIDiA Warner Music Group’s (WMG’s) Steve Cooper recently stated that the major is no longer financially dependent on superstars – which is, of course, quite a different […]