Tag Archives: KOLs

What are KOLs in Advertising and marketing? (And How to Work With Them)

Unless you’re a plucky time-traveler from the 1800s, you probably already know what an influencer is. (If you do fall into that first category, welcome to 2022! Wait ’till you hear about BeReal.) Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. But not […]