Should-Have Tools for Content Creation

Between company blogs, multiple social media feeds, and email marketing material, today’s content creation teams have their work cut out for them when it comes to keeping content flowing without sacrificing quality. That’s where the right content creation tools can help.

A solid, well-rounded suite of tools helps make a team that’s already on point even better, sharper, and more efficient. But with so many options out there today, it can be a challenge to make sense of all your choices. Here’s a closer look at the must-haves everyone should know in 2024.

Essential Options for Crafting High-Quality Content

“Marketing is no longer about the stuff that you make, but about the stories you tell.”

– Seth Godin, author and entrepreneur

These days, content is about so much more than simply selling things. As Seth Godin says, it’s also about compelling storytelling that paints a vivid picture of what life could be like for consumers if they add a particular product or brand to their repertoire.

Incredible content is the key to telling these stories, and the right tools can eliminate guesswork from your process. Here are a few to know.

• ChatGPT: By now, everyone knows this sleek little chatbot from OpenAI is an excellent go-to for those interested in experimenting with AI content creation. It’s at its best when paired with human creativity and applied to tasks like idea brainstorming, surface research, and feedback provision.
• AI Copilot: AI Copilot from Rock Content upgrades the simple idea of AI content by several levels, making it easy to create a diverse range of branded content options quickly and efficiently.
• WA Humanizer: As convenient as AI content can be, even the best output has limits and needs a human touch to truly elevate your brand. WA Humanizer is the latest offering from top content creation platform WriterAccess—a hybrid service that combines the efficiency of AI with the skill of professional human talent to produce fantastic humanized content.

Boosting Productivity: Time-Saving Tools for Content Creators

A streamlined content marketing strategy goes beyond the actual creation process. Efficiency, innovation, and optimization are also huge parts of what sets a brand apart. Here are some sleek, useful content tools that help creators and marketers deliver their very best.

• Google Trends: Great content strategies include plenty of solid evergreen pillar content that stays relevant over time. But a brand’s ability to hop into trending conversations can be a game-changer. Google Trends helps you quickly and accurately discover what people are talking about at any given time so you can chime in.
• Trello: Keep all members of your content production team working smoothly together when you make Trello part of your strategy. It simplifies the process of assigning tasks, tracking deadlines, and more.
• SEMRush Topic Research: Do you need help filling the gaps in your ongoing idea bank? SEMRush’s topic research tool helps you brainstorm a wealth of different content ideas. You can also easily access existing articles, top searches, and more in relation to any subtopic.

Elevating Visuals: Top Tools for Image and Video Creation

“Visuals are more important than ever due to how people consume information. People are now more likely to remember information if it is presented visually rather than through text alone.”

– Candice Georgiadis, Forbes Councils member

Although written content creation is still the mainstay of any well-rounded content marketing campaign, visuals are becoming increasingly important. Video is exceptionally red-hot right now, especially on top social media platforms like TikTok, Instagram, and Facebook. Here are some tools to help you take your own videos and images to the next level.

• Animoto: Animoto takes the headache out of keeping up with growing demand for high-quality video content by providing a user-friendly drag-and-drop interface that allows creators to produce compelling, professional videos in just seconds.
• Canva: Canva’s easy-to-use interface makes it a favorite among content creators who need an accessible way to create gorgeous designs, fantastic social media videos, sleek PDF reports, and more. It features numerous templates that make designing easy too.
• Descript: Are you looking for a better, quicker way to edit your visuals? Add Descript to your bag of tricks, and prepare to be amazed. It features a handy AI-powered green screen, a speech synthesizer tool, automatic transcriptions, and more.

Maximizing Reach: Tools for Distributing and Promoting Content

Trusted content creation platforms like WriterAccess can help you maintain a constant stream of incredible content your audience will love. However, rounding things out with some distribution tools can ensure your best content finds its largest possible audience. Here are a few to try.

• Hootsuite: True to its name, Hootsuite is actually a collection of different tools that are ideal for distributing your content. Examples include a user-friendly content-scheduling calendar, robust analytics, and easy integration with additional tools (such as Grammarly, to name just one). Post to multiple platforms at once with ease.
• WordPress: If you’re not using WordPress to manage your content yet, you should consider giving it a try. WordPress simplifies the process of creating and publishing your content and grants you access to hundreds of plug-ins that help maximize the SEO efficiency of your content—a must when it comes to maximum distribution.
• Ahrefs: Ahrefs is a top content marketing tool that is ideal for helping with multiple content distribution and promotion tasks. Easily unearth solid new keyword opportunities, analyze existing keyword options, identify content gaps, and more.

Check out our insights on the latest Google Core Update in March 2024 to ensure your strategies remain effective in an evolving digital landscape.

As you can see, a well-rounded collection of go-to content creation tools is a must for staying competitive in today’s fast-paced marketing environment. Moreover, it is crucial to ensure yours includes a reliable, trusted platform for connecting with experienced content creation professionals.

WriterAccess is the gold standard to beat in 2024 for a reason. You can easily search, assess, and hire top freelance content professionals proficient in any topic, industry, or content type. Bridge talent gaps, engage audiences, and help your content shine when you sign up for your free 14-day WriterAccess trial today!