5 methods to enhance content material and promote your weblog in 2022

Done right, blog content can provide an exceptional opportunity to build relationships with your customers. A well-designed blog post not only provides helpful information for your target audience, but also helps cultivate the sentiment and trust that are so important to capitalizing on customer loyalty and converting prospects into buyers.

But even when the perfect piece of content is queued and ready to go, it’s knowing how to promote your blog that ultimately unlocks its full digital potential. In fact, if maximizing blog post reach and impact is among your biggest goals content marketing goals (as they should be), an effective blog promotion strategy is essential.

So how do you turn each new post into a brand marketing dynamo? Following these five blog marketing basics can help you cut through the noise and get your business’ blog posts in front of potential customers across the web.

1. Tackle SEO first

Regardless of your focus or industry, increasing blog post visibility and reach these days should always start with search engine optimization (SEO).

Though it’s technical and challenging at times, by sticking to the basics of SEO during blog creation, you’ll develop relevant blogs that will grab Google’s attention and ideally rank your business on major search engine results pages.

At the forefront of any blog optimization process is keyword research. This includes identifying the search terms your customers are searching for that present the best opportunity to climb the search engine ladder. Fortunately, there are a number of tools (Google Keyword Planner, Ahrefs, Moz to name a few) that can facilitate this process and make things a little easier for your marketing team.

Related: 7 reasons why SEO is important for every startup

Anchored with a cache of researched and audited keywords, your strategy has the critical foundation needed to craft quality content that will reach more users and drive more traffic to your site. And once that keyword map is in place, you can focus on other SEO elements that search engines seem to value in new blog posts, such as:

• Internal links. When publishing a new blog, also consider other blogs on your site that might provide additional value to the reader. If necessary, include these links.
• External links with high authority. Consider linking to some high domain authority (DA) sites that logically strengthen your content.
• subheadings. Using keyword-oriented subheadings like h2s and h3s is a great way to break up text and improve readability.
• Optimized metadata. Google crawlers evaluate posts with meta titles, tags, and descriptions that provide relevant content and match search intent. When creating metadata, make sure you incorporate keywords naturally into each metadata item.

Related: Why meta tags are still associated with SEO – and how best to use them

Following basic SEO rules is a great way to increase post potential and build a basic framework to promote your blog in search results. However, it is important that you focus on creating quality content. You should avoid that too keyword stuffing at all costs.

Low-quality blog posts, full of keywords that offer no value, always run the risk of drawing the wrath of Google, which is why carefully monitoring the process is crucial.

2. Maximize content exposure on social media

social media websites Provide a direct connection to some of the largest online communities out there so you can proactively market every brand new blog post to thousands or even millions of potential customers at once.

Sharing these valuable insights across the most relevant social networks not only keeps your followers up to date with the latest company news, but also creates an additional and powerful online asset through which you can generate engagement and encourage readers to take the next step .

There are many ways you can use social media platforms to promote your blog articles online. First of all, linking to your blog page within every social media bio makes it easy for followers and newbies to access and share new posts anytime.

You can also add social share buttons to each new Blog Page. This allows readers to instantly share value-added content through their social feeds, potentially exposing your blog to hundreds or even thousands of other users with each new visitor.

Hashtags also provide an excellent tool to expand the reach of blog posts and generate more blog traffic on any social media platform. Using relevant hashtags to market your blog creates an immediate connection between your own blog and trending topics or events, potentially putting your brand at the center of the conversation.

Related: Learn how to grow your social media following with hashtags

And by adhering to a consistent social network posting calendar and promoting blogs at optimal times, you can cultivate the trusted resource of industry information that customers trust when they need it most. Whether it’s through your Twitter account, a relevant Facebook group, or your Instagram business profile, using social media consistently and in a planned manner can give your blog marketing efforts a valuable edge over the competition.

Whatever social media accounts you use to promote your blog, it’s hard to deny the value a smart, active, and robust social media advertising approach can bring to your website and business.

3. Share your blog content on social bookmarking sites

Like social media networks, social bookmarking platforms offer a great opportunity to grow your audience and drive blog traffic to your website. Such dynamic online forums as flipboard, StumbleUpon and Digg allow users to store and organize their favorite web pages from one central location, making it possible to submit and share your existing blog posts with users and generate higher levels of engagement.

Adding social bookmarking to your blog promotion strategies is a fairly straightforward process as all you have to do is identify the platforms and submit your content. For those who are looking for more specific information blogger outreach, the web offers a wide variety of niche social bookmarking sites to choose from and promote your blog. Some examples are Zest (for marketers), BizSugar (small business oriented), Manage WP (WordPress based) and Techspy (technology centric).

While each website has unique parameters and usage rules, there are some general guidelines you need to follow when promoting your blog on bookmarking platforms:

• Add a featured image. Including an eye-catching image in each post can help your blog stand out from the crowd and generate more clicks through bookmarked newsfeeds.
• Think in your headlines. Headlines are often the first thing users see when browsing a bookmark site. Focus on creating memorable, compelling headlines that inspire further action.
• Add bookmark buttons to your blog. If you can easily bookmark popular blog posts, you can also easily save and share them later.

4. Promote your blog with email marketing

With so many social networks and advertising opportunities on the Internet today, email marketing seems like yesterday’s news. Still, email remains one of the best ways to promote your great content to customers and have a personal and meaningful conversation about your brand.

Of course, timing is everything when it comes to optimizing factors like open rates and click-through rates from your email subscribers.

But with the right bulk email tool and a solid email marketing plan at your team’s disposal, you can turn every new post (and even existing posts) into an oasis of positive blog promotion and an active community build up of blog fans who want to read each new insight.

Building a more effective email strategy to promote your blog involves following several email rules of thumb, guidelines that are essential to maximizing engagement and driving clicks. Things like keeping your email copy short and concise, including relevant images, and creating compelling calls-to-actions are key to optimizing each message and attracting more visitors.

Related: Reach more people with a better email marketing strategy

5. Look for guest posting opportunities

Also known as guest blogging, guest posting can be a great way to promote your blog and expand your brand presence online. It also offers a powerful opportunity to do so Build industry authority and position yourself and your company as a contact point in your area.

Guest posting involves reaching out and building partnerships with other sites in your niche or industry. Once that connection is made, you can pitch article ideas and submit quality guest posts that increase brand visibility online.

Each new guest post not only creates a digital asset that can be crawled and crawled by Google index in search, but also (ideally) includes a blog link that links directly to your blog and will refer even more potential customers to your content.

The process of building relationships with other websites and bloggers and introducing new ideas can sometimes be time-consuming and even quite challenging. However, the potential payoff in terms of higher search authority, visibility, and blog traffic is often more than worth it.

And once those connections are made and secured, you have nearly limitless opportunities to promote your content and generate the buzz you need to run a consistently successful blog.