Advert standing for Google Ads violations prior to now

Shaun Elley posted a screenshot on Twitter one of their ads is shown in Google Ads with the status “allowed (restricted) policy (previous violation)”. This seems to mean that an ad that you once had was disapproved due to a previous violation, but that ad is no longer disapproved because Google later decided to stop disapproving such types of ads.

Here is the screenshot:

Google doesn’t want to just turn the ad on completely because you may not expect a previous ad that was previously disapproved to activate, consuming your budget. So Google will limit how much it can display and will notify you about it in the console.

This is how Google defines past violations “Google is constantly re-checking ads to make sure they’re in line with our guidelines. During the standard review process, our system may detect disapproved ads that no longer violate our guidelines. If your ad has been disapproved for a long time and our enforcement has taken place, that is If the system later decides that the policy is no longer applicable, we can leave the ad as disapproved and classify it as a “Past Violation”. We do this to prevent you from accidentally spending on old ads. To reactivate your ads , follow the steps below. “

How do you fully reactivate these ads?

To object to policy decisions in the Ads and Extensions table:

• Select the ads you want to start with.
• Select Edit from the menu at the top.
• Click on Objection.
  If any of the selected ads are unavailable for appeal, a message will appear stating which ads are not eligible.
• Under Reason for Objection, select Changes made to comply with policy.
• Under “Object to the following,” select which ads you want to object to.
• Click Submit.

To appeal against policy decisions in the Status column of an ad:

• In the Status column of the ad you want to serve, hover over the ad status and click Objection.
• Under Reason for Objection, select Changes made to comply with policy.
• Under “Object to the following,” select which ads you want to object to.
• Click Submit.

This is an ad status that many don’t see every day:

I’ve never seen that either

– 𝙼𝚎𝚗𝚊𝚌𝚑𝚎𝚖 𝙰𝚗𝚒 Ⓜ️ (@MenachemAni) December 23, 2021

I’ve never seen this before. Seems like backwards logic?

– Sophie Logan (@marketingsoph) December 23, 2021

that’s a bad way of dealing with google tbh

– mitch 👉 Paid traffic only (@PayPerMitch) December 24, 2021

Forum discussion at Twitter.