New Google Ads icons and workspace filters

Google Ads is introducing new icons and a workspace filter for some accounts, and eagle-eyed advertisers are starting to notice. Menachem Ani and Brett Bodofsky both tweeted about it the other day.

Here are the new icons:

New icons in @GoogleAds #ppcchat pic.twitter.com/QIH007T8EK

– Brett Bodofsky (@BrettBodofsky) December 15, 2021

The workspace layout is about a month old, but Menachem says the new icons work better with the new workspace filters:

I like the new icons very much. These are the same icons that I see in the account with the new workspace layout.https://t.co/vej00WlpYW

– 𝙼𝚎𝚗𝚊𝚌𝚑𝚎𝚖 𝙰𝚗𝚒 Ⓜ️ (@MenachemAni) December 15, 2021

Sophie Logan also likes this:

I discovered the ‘Workspace Filter’ in one of my accounts this morning.

I’ve gotten so used to doing things a certain way that I no longer accept change as I used to. But I would be interested to hear from anyone who likes this feature!#PPCCat #GoogleAds #WorkspaceFilter pic.twitter.com/L5uf7NnVAu

– Sophie Logan (@marketingsoph) December 16, 2021

Some not:

Who decided this was better than the sat nav before? WHO !? #ppcchat pic.twitter.com/YwD1UCkYwM

– Brittany, professional doomscroller (@BrittanyZerr) December 16, 2021

These are minor UI changes, but for advertisers who spend 8 hours a day using this UI, the change may be distracting and perhaps even refreshing.

Forum discussion at Twitter.