Google will deindex your web page if it is down for a couple of days

If you are a digital marketer, or more specifically if you have knowledge of. to have SEO (Search engine optimization) and use it for your strategies. Chances are that you are always trying to have your pages at the top of Google searches.

Using the correct keywords and terms related to the main topic throughout the content is one of the most important requirements for ranking well in a search. However, on December 10th, John Mueller, a Google Search Advocate, brought forward some important updates for SEO specialists and digital marketers that they received during the SEO hangouts in Google Search Central.

During the meeting, Mueller received a question from Aakash Singh who asked how to reduce the potential impact of not holding your website for a week or two while they fix some bugs. The answer was clear and might surprise some other specialists.

According to Müller, If your website is down for a few days, the search engine de-indexes it. This is very likely as Google may be trying to deliver results that are relevant to the user rather than broken pages.

Here are some key points to know so that you can reduce the impact of this message on your SEO strategies:

This will prevent your index from being de-indexed

Keep your eyes wide open

Always check that your Pages are really live, make sure there is no bug and schedule periodic inspections to keep them up to date;

Fix things as fast as you can

If you need to fix something on your website, try it within a day and use a 503 result code so Google will “know” that it is a temporary outage and check it again. If it’s not live in a short period of time, the page is very likely to be de-indexed;

Have a plan B.

Try everything you can to avoid downtime, but if it is a scheduled maintenance or the site is not available for any other reason, you can also take Mueller’s advice: “… set up a static version of the website somewhere and simply show that to the users for the time being. “

Once your side is down there is a long way to go to get back to the top

If you’ve deindexed one of your pages for more than a few days, there is no guarantee that the page will rank exactly as it did before when you return. There can be strong fluctuations for a while until everything is back.

The effects of de-indexing

It is important to remember that a de-indexed page or a fluctuating ranking on Google can lead to multiple effects and metrics in addition to page views. There are many other metrics that can be influenced, such as: B. converted leads, deals, new business opportunities, and impact on other internal and external sites when it comes to link building strategies.

John Mueller has been a huge contributor to the SEO world, so marketers now have a better idea of ​​how Google works with pages that are being maintained or have bugs. Remember to keep your eyes open and try everything to keep your pages alive.

If you can’t fix everything asap, then you can make sure you don’t waver in the rankings.

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