How To Market Your Dentistry For Success

Dentistry is one of the most attractive professions in America. In 2021, the typical dentist made $ 155,600. Not only do dentists earn more than the average wage in America, they also work in one of the fastest growing industries in the country. In 2020, the global dental services industry was worth $ 371.4 billion and is estimated at $ 698.9 billion by 2030, thanks to a growth rate of 6.8% over the forecast period. The competition for market share is inevitably fierce. With dentistry attracting so many brilliant people, it can be very difficult to stand out from the crowd. You need to understand how to market your dental practice to be successful in this tough competitive environment.

Know your customer

Every company has a “typical customer” and this also applies to dentistry. The first step a dentist Before developing a marketing campaign, you need to find out what your typical customer looks like. How old are you? For which procedures are they generally suitable? Where are you from? What are your “Tasks to be done”? For example, do you come to teeth whitening because you work in an industry where your appearance is very important? Or are they struggling with tooth decay and need dental implants so that they can chew their food better? Ask yourself as many questions as you can to find out what your typical patient looks like. Then find out exactly why they are coming to you and not just any other dentist. What do you think is your value proposition? When you have a complete picture of your typical patient, their roles, and the reasons they come to you, you can customize your marketing campaign to focus on getting more of your typical patient.

Advertise!

A key question to ask yourself during the first phase is, “Where did you hear from me?” If the typical answer is “On Facebook,” then you need a Facebook-targeted advertising campaign. If they say they heard from you at a local hospital, your strategy will change. You have to go where your typical patient is. Invest in the platform that your typical patient uses the most. You want to focus on the type of patient you are addressing and the platform you are using. Spreading your message to a wider audience or across too many platforms can dilute your message and create confusion.

Second, you can run marketing campaigns that focus on specific services because you know the typical roles your patients do. According to a study by Revenue Well and the American Dental Association of the most successful marketing strategies Used by dentists who focus on a key service such as teeth whitening, it is a particularly effective marketing tool for a dental practice. This assumes that you understand your customer. The study also highlighted the importance of making big strategic decisions; Change of service providers; Reactivation of inactive patients; and optimization of timetables. These are very powerful topics that can help a dental office increase productivity, reduce overhead costs, and streamline operations.