The 5 developments in content material advertising and marketing in 2022

This article has been translated from our Spanish edition with AI technologies. Errors can occur because of this process. The opinions of entrepreneurs’ contributors are their own.

With it ending in 2021, it’s time to work out the strategies to use your Start-up by 2022. Remember that you should always incorporate a content marketing focused strategy in your strategies ( Content marketing ). Without them, it becomes more difficult to generate leads or increase conversions.

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Statista points this out Content marketing has made $ 42 billion every year and this statistic will continue to grow. It is for this reason that many companies have made such a strategy a priority and if they fail to do so, they run the risk of falling behind.

Planning, creating, and distributing valuable and relevant content will help you interact and develop a relationship with your target market. Knowing who your customer is is important: their problems, behaviors, and needs. By Content marketing, You can cultivate a positive customer experience by walking them through every step of their buying journey.

If you’re a startup considering implementing such a strategy, G2 Consultores, a company specializing in strategy development for startups, makes the following recommendations on content marketing trends for 2022 to be your company’s year:

1. Create a strategy that aims to retain your customers (not just attract new ones). A content strategy can be very effective if it is of good quality and executed correctly. Don’t think about creating one with the goal of attracting potential customers; Focus on creating content strategies to retain your existing customers and remember that it is more cost effective to acquire new customers than to acquire new ones. To do this, work on constantly updating your website and developing a pleasant customer experience so that they will return to your website.

2. Don’t forget to help you with data and artificial intelligence. Make full use of the data processing technology; this makes it easier to make decisions when generating new content. Don’t sail in the dark. Using the database is already a commitment as it will help you achieve a better user experience and personalized service for your customers. Of course, you need to know what your customer is looking for, as well as your business data, for example what type of blog posts you publish, in which channels you share them and in which formats, in the right order in order to tailor your strategies to your needs and interests tie.

3. Create a podcast. Due to the pandemic, the years 2020 and 2021 were a turning point for communication between brand and customer or brand with potential customers. Not only did the use of digital media increase, but also the format change. The podcast has served as a tool to facilitate educational content; Since they are a great way to share information on a wide variety of topics, they can make yourself known as an influencer in the industry you belong to and this is a great strategy for your content marketing.

Podcast Insights recorded nearly 2 million podcasts and more than 48 million episodes in 2021. As a content marketing strategist, it helps you share stories and draw attention to your products and services in very subtle ways. You can use your social networks to promote it and they will help you gain followers at the same time. What you can’t translate into text, you can definitely do through a podcast.

4th Optimize your SEO . Consistency in SEO (which stands for Search Engine Optimization) is essential for content marketing. Content that is unique, creative, and original will be indexed faster by search engines and ranked higher than repetitive, low-quality content. Research from Hubspot claims that users never go past the first page of search results. Potential visitors won’t see your content if they don’t appear on the first page. Hence, optimizing your content is vital. Generate compelling, useful, valuable content, make it attractive. Try to solve problems for your customers that your product or service can help with. Don’t forget to use keywords to optimize your content in search engines. Content marketing is SEO friendly and essential for success.

5. Personalize your content more. It’s at the core of a great customer experience. In addition, it helps to build trust and improve the short- and long-term return on investment throughout the entire customer journey. It also helps you improve your brand positioning.