7 Tricks to Begin a Profession in Digital Advertising

Digital marketing is a fast growing industry. It’s also one that offers many career opportunities to people of different skills, from digital marketers to digital advertising specialists.

Have you ever wondered why Advertising is important? It is the medium that connects brands with customers. And it offers many opportunities for those who want to get involved, so that many people are interested in this professional field.

That said, digital marketing can be a difficult field to find information and you may be wondering how to start a career in digital marketing. In this blog post, we cover 7 simple tips on how anyone can get into digital marketing and land their first job!

What is digital marketing?

First, let’s briefly cover what this is all about. Digital marketing is the digital communication with your customers in order to advertise products or services. It uses digital technology and the internet as a platform for building relationships between businesses, organizations, brands and their target audience over time to achieve goals like brand awareness and increasing sales.

Digital marketers can be found in almost every company these days. As mentioned earlier, it is a fast growing industry of the future. TV, billboard, and radio advertising are becoming less and less important as the internet attracts attention.

Many digital marketers start with a degree in marketing, economics or IT. But you don’t have to be an expert on these topics to begin with, because digitization is also about creativity and innovation – this could be your thing if you’re not good at math or reasoning. You can learn most of it yourself if you feel like it.

Let’s dive into our tips to start a career in digital marketing:

Become a Social Media Expert

In the digital world and its marketing, everything revolves around social media. Facebook, Instagram, Snapchat and Twitter are the most important platforms for reaching your target group – which you can define by age, interests or location. And don’t forget YouTube, it’s important for advertising and marketing too.

Most of the magic happens on social media. The first step is to understand and use all platforms, especially Facebook and Instagram, to be successful in social media marketing.

Learn more about SEO

SEO, Search Engine Optimization, is the art of moving up in the digital world. Search engines give you the opportunity to be at the top by optimizing your digital footprint so that users can easily find your brand / website using Google.

It’s not just about an appealing website with beautiful pictures. SEO is about making sure that the technical, on- and off-page factors of your website are taken into account. While it seems like a confusing field with all the technical terms, SEO is essentially about answering your customers’ questions. Optimizing your pages for certain keywords is the answer to high search engine rankings. This is the first step in marketing – know about SEO and put your own website or that of your customers on the top of the list!

Have your own website or blog

If you don’t have a digital presence, your digital marketing career will be difficult. You need to know about blogging. It’s the foundation of creating an audience for any company or brand and having the potential to find new customers.

Bloggers are those who write content on their website / blog and make it available to the public. Blogs are also an SEO tool. They are critical to digital marketing as they can be used to create brand awareness, promote product / service and make your voice heard. Your own page will be your portfolio for potential clients and employers.

Get started with Google Ads

Knowing how digital marketing works will make it easier to build your career in Google Ads. It is a free platform where companies can buy digital ads on search engines and on Youtube to promote their product / service to users who are searching for relevant keywords related to the product or service they are offering.

With Google Ads jobs, you work directly with customers. This can be your first step into the job market.

Try to get an internship

There are digital marketing internships that students can apply for and if you perform well, companies and organizations can hire you as an employee after graduation. This is your first step in your career in a position that does not require work experience, but gives you a lot to learn about actual marketing during the internship.

Working in digital marketing without professional experience can prove difficult, even if you end up looking to become a freelancer. Not only will you benefit from an internship, personally and professionally, but also your résumé!

To stay updated

After school, digital marketing is constantly changing. New social media networks emerge every year and new digital technologies are constantly being developed. You should update your knowledge regularly to stay up to date!

There are many online courses available for digital marketers to learn their craft and share their knowledge with others.

Learn to use tools

The digital marketer needs to ensure that the tools available are used correctly and efficiently. The most important are Google Analytics, Adwords, AdSense, Facebook Ads Manager and WordPress for your own blog. It is also helpful to learn the SEO tools as well.

Learn how they work from professionals or take a course that will teach you all about them! To be good at digital marketing, you can use tools that will help you and make your job easier.

All in all, digital marketing can seem confusing and difficult when it comes to it. However, with a little research and studying from courses or professionals, you can quickly learn how digital marketing works! Make sure you use tools and learn to read data properly as they are very important to marketers. Immerse yourself in social media and learn to interact with (potential) customers and start your career in digital marketing the right way!