Twitter Provides New Choice to Let Non-Twitter Customers Tune into Spaces

Twitter is expanding its Audio Spaces offering, this time with a new way to expand your Spaces audience, even for people who don’t have a Twitter profile.

As Twitter explains, non-Twitter users can now tune in when they share a link to a Spaces broadcast, giving you more opportunities to present your audio broadcasts to a wider audience both inside and outside the app.

Non-Twitter users cannot participate in the Spaces chat – they cannot be invited as guests and they cannot respond to the discussion. But it can be more useful as your Spaces shared links now have value beyond the app itself, which means you can share them with all of your contacts and invite them to listen to your Spaces chats.

It’s the latest Spaces discovery that is the core aspect that Twitter is looking to develop to make Spaces a more important part of the app.

Apart from working on his dedicated tab “Spaces”Twitter has also added, which is gradually being rolled out for more users Themes for spaces to alert users to discussions related to their interests, even though it is now Highlighting of popular Spaces chats in the “Explore” tabto bring these popular sessions to a much wider potential audience.

Twitter also has to roll out with. began Spaces recordingswhich provides a way to keep track of past transmissions and another way to increase the visibility and value of Spaces chats.

It’s too early to say if Spaces will become a key element of the Twitter experience, but Twitter needs such discovery elements in order to maximize presence and get as many people as possible to tune in and the option itself to try out.

But as Clubhouse found, ongoing discovery remains key. It’s one thing to find a cool audio chat to listen to, but another thing to find constant audio when you want to tune in, which is the real added value aspect that makes Audio Social a really valuable proposition.

No platform has really understood this yet, but as you can see, Twitter is working hard on this element that will help make Spaces more valuable to more users.