Twitter Opens Up Super Follows to All Customers on iOS

Twitter has opened its new ‘Super Follow’ option to all users on iOS, which gives YouTubers more monetization potential and increases the opportunity to generate direct revenue from their biggest fans.

Originally open for public use again in June, then started in a limited beta version September, Super Follows enables Twitter users with more than 10,000 followers Set a monthly subscription fee (up to $ 9.99) to monetize additional, exclusive content for your most engaged followers on the app.

After activation, YouTubers receive a new target group selection option “Super Followers” ​​for their tweets, which limits the reach of their content to their paying subscribers.

This provides another way to build a paying audience through your tweet content, which is part of Twitter’s broader drive to encourage YouTubers to tweet more often in order to increase engagement and engagement on the app.

Super Follows is one of several new monetization projects in the works for YouTubers, with Twitter also currently testing:

• When tipping the profile – Which is now available to all users over the age of 18 (only on iOS)
• Paid places – Now available to US-based users with 1,000+ followers who have hosted 3 or more Spaces in the last 30 days
• Space Funding – Twitter posted its Financing of Spark Spaces Initiative last week the selected participants with $ 2,500 per month to help develop their social audio content
• Revue Newsletter Links – No direct monetization as such, but Twitter now also allows Revue newsletter creators to promote their subscription-based offers directly on their profile and in tweets

The initiatives are part of Twitters wider plan to grow its usage and revenue, with the company aiming to double both by 2023 in response to increased pressure on Twitter’s leadership team to maximize the performance of this app.

In March last year, Investment Management Company Elliott Management Corp. bought up a significant stake in Twitterto press for the replacement of Twitter CEO Jack Dorsey, who, in her opinion, is not realizing the potential of the app, as his attention is scattered too thinly on Twitter and Square, where he is also CEO.

Dorsey and his team managed to negotiate a suspension of the execution based on these ambitious growth targets, which is why the development momentum of Twitter has shifted so significantly since then and we are seeing many new products and projects in the app.

But they don’t take off until here. One of Twitter’s early efforts, Fleets, was terminated after less than a yearwhile data has shown its monetization options, including its own Twitter blue Internal subscription offer, no significant user acceptance yet.

Last month, app analytics provider Sensor tower reported that Twitter The Super Follow option had only generated around $ 6,000 in the US and around $ 600 in Canada after its first two weeks of availability. At the minimum price for Super Follows ($ 2.99), this would suggest that only 2,000 users – or 0.005% of Twitter’s US user base – had subscribed to everyone on the app. And that’s the most generous estimate.

And while two weeks isn’t enough data and Twitter is still working to make the program effective, the early numbers aren’t overly inspiring, while Ticketed Spaces and Tips have also received relatively little response in their early stages, respectively.

Again, Twitter is still developing its strategies for each element. Just this week, Twitter announced that it would work now Highlight trendy spaces on the Explore tabwhich will significantly increase the presence and as a result could lead to more broadcasters paying more attention to this option. That could make Ticketed Spaces a much bigger deal, while wider access to Super Follows, too, can only help Twitter streamline its approach and increase adoption.

It’s hard to tell if any of these elements will become anything – but one thing that likely counteracts them is the habitual behavior of asking Twitter users to pay for things that they have traditionally been able to access for free.

Is there anyone you would pay to read their exclusive tweets? Outside of celebrities, there likely aren’t many Twitter users who could charge a fee for their exclusive thoughts while they would also essentially limit their own exposure potential by sharing with smaller groups rather than broadcasting them to everyone in the app.

In a broader sense, Twitter has yet to translate this shift for users and get them used to spending what it is push into eCommerce will likely help even those in the early stages.

But it’s too early to say right now. If Twitter can promote more exclusive content and community building, and change the audience’s reaction to it, perhaps these new bets will work and become a more lucrative element for YouTubers and Twitter themselves. But there still seems to be a way.

And 2023 could come too soon to take full advantage of all the benefits.