A Fast Information to Effective Hashtag Use [Infographic]

Although part of the social media landscape from the start, many people still don’t understand the use or value of hashtags or how to choose the right tags for your posts.

Many hashtags are still random words (#happy) or create their own custom hashtags in their post text (#IDontLikeHashtags), both of which serve little purpose. Effective hashtag use requires research and thought, as well as a more measured approach to tag application, to ensure optimal discovery among your target audience.

So how do you go about doing such research and making the most of your hashtag opportunities? We recently asked our #SMTLive Twitter chat community for their thoughts that led to this essential overview of the basic hashtag strategy.

It pays to be on hand for your process.