Google My Business provides crowd attributes for LGBTQ + pleasant and transgender safespace

Google My Business seems to have added a new business attribute called “Quantity”. You can use it to label your company as LGBTQ + -friendly and as a transgender safespace.

We reported that Google has shown LGBTQ + friendly to some companies in 2020 but Google added such labels in 2018 but in all honesty I have never seen this “quantity” attribute on my company profile on Google My Business and most of us have not.

Here’s what I see in the notification area after you’ve edited your attributes:

Here’s what it might look like if you tick them off like we covered in 2020:

Andrew Bullimore discovered this and posted it on Twitter and Claire Carlile noticed that she hadn’t seen any of this either:

Started in 2018? Personally, I have never seen “Transgender Safespace” in a business dashboard to this day – https://t.co/tcCoYjHy0w

– Claire CarlilešŸ•Šļø šŸŒŠ šŸ„‘ šŸ¦„ (@clairecarlile) October 20, 2021

I’m not the only one who thinks the “Crowd” section is new:

You’re right – crowd in a new one for me too, but I wasn’t one hundred percent sure. Thanks very much

– Andrew Bullimore (@bullimore_bully) October 20, 2021

Forum discussion at Twitter.

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