Google Local Pack with provide label attribute

Google is testing a new icon or label attribute in the local “Deals” package. The icon looks like a price tag you see in stores and it says “Sale” next to it. It shows the company’s offer in its Google My Business listing.

This was discovered by Brodie Clark and posted on Twitter. Brodie said: “Google is now testing to get you more attention in the search. Now an ‘offer’ symbol + a label will be displayed in the map package / local finder (new), with the listing showing all offers together (normal).”

Here is his screenshot:

He shared more pictures showing how the local list had these offerings in their local knowledge panel:

The Latest in Local SEO: Prepare Your Proposals – Google is now testing to give them more attention in search

Now shows an ‘offer’ symbol + label in the map package / local finder (new), whereby the listing shows all offers together (normal).

Timeline updated: https://t.co/j6IUtkSa1z pic.twitter.com/HUoOWXV76F

– Brodie Clark (@brodieseo) September 30, 2021

Might be useful for local businesses to test the Google My Business offers if Google is showing the offer icon more often in the local package …

Forum discussion at Twitter.