6 Statistics on the Transformation of Creative Work [Infographic]

By 2025, 36.2 million Americans will work remotely Upwork. That’s 22% of the workforce and 2x more teleworkers than before the pandemic.

No problem for creative teams. Creative work happens all the time outside of the office. Don’t you get your best ideas in the shower? In the car? In a dream in the middle of the night?

Ideas are not location-dependent. And the work of bringing ideas to life? More of this is done remotely, using the same software you would use on site.

Creative teams have everything they need to remotely design, edit and manage projects. What is missing, however, is the ability to gather, review, present, and make decisions around collaborative work, as if you were in a common space.

Bluescape bridges the gap that arises when teams pull apart. It’s the final piece in the remote work puzzle – the only software designed to connect creatives with one another and their work.

Think of it this way: Zoom and Slack make remote work possible. Bluescape enables remote TEAMwork.

How could this change the creative process? Glad you asked.

The following statistics from a Forrester study are potential results of working in Bluescape, coupled with reviews from real Bluescape users.

Reduce time spent in meetings by 15%

Meetings are like urban sprawl: a slow creep until one day you wake up with a packed calendar and can’t find a parking space.

Creatives need time to concentrate. So … cancel meetings? Shorten the hour-longs to 45?

You can steal a few minutes here and there, or hold meetings in a place where you and your team can be productive. Where you can “get to meaningful work faster”.

Executive Producer Jon Bokencamp explains how this has changed the writing room at work The black list: “We used to interrupt stories on a whiteboard – write, erase, rewrite entire blocks of text that had to be transcribed into a detailed structure.

“With Bluescape we have become much faster and more agile.”

Shorten campaign periods by 20%

In TV and film, creatives work on an important asset (like the Film Luca) with a release date. In marketing, creatives work on a variety of assets and cadences.

Where do teams go to review their assets and activities? Relaxed? E-mail? A weekly call? Each rating is buried under the next. There may be breadcrumbs, but never a clear path that shows how a campaign has developed.

Bluescape simplified through centralization. Project manager Lana T. says: “The ability to insert files from anywhere, mark files and store them in the work area makes the entire process timely and visual.” Print and digital production manager Nicole K. says:

“I love reviewing creative marketing materials on this platform.”

Reduce the time it takes to search for documents by 60%

Finding documents is the perfect example of death by 1,000 paper cuts. Everyone’s bleeding, looking for emails, chats, and shared drives … What was that thing called?

Imagine being wasted all the time. Seconds add up to minutes, minutes add up to hours, and at the end of the day you wonder why you can’t do more.

Alexander J., production designer in the entertainment industry, says, “Having everything organized in a single workspace is an amazing advantage.

“Not having to dig through filenames to get something changed the whole process.”

Cut printing and materials costs by $ 400,000

It’s amazing to walk into a room and be surrounded by sketches, prints, and post-its. You can feel the creative energy. Go upstairs and touch the process like it’s a tangible thing.

Remote teams cannot work in such rooms. At least not often. But if you simulate the spatial experience online, you may be better off than your office-bound colleagues.

Why? A digital space requires no printing, no assembly, no tearing down of assets – that saves money, time and mind. A retail customer paints it perfectly:

“You went into a conference room and there were post-it notes all over the place and people would do all sorts of crazy things to keep track of changes to documents.”

33% increase in sales win rate

In the golden age of television, do you really expect to inspire someone with Diaware from 1987? People want to be entertained. At least they want to be kept awake.

With Bluescape, you can be the fresh air your customers crave. Delight them with a taste of the unexpected, zoom in and out of designs, and peek behind the curtain on a “visually spectacular” platform.

Designer Valerie P. says: “The investment is worth it!

“When I do ‘Design in Real Time’ or show project plans in Bluescape, the customers are always impressed.”

Bluescape has all the tools you need to meet up as a team, brainstorm, present your work, and review in an infinite, collaborative workspace.