No products in the cart.
Content Marketing
10 Important Abilities to Change into a Successful Content Marketer in 2020 – Outbrain
14
Sep
Sep
Wouldn’t it be great if you became a successful content marketer in your niche this year?
In this blog post, you’ll learn the 10 essential skills you need to develop and hone to become a successful content marketer in 2020:
- strategic planning
- Research and data analysis
- Project management
- Video production and editing
- Copywriting skills
- Tell stories
- Editing skills
- Graphic design
- Collaboration skills
- SEO
1. Strategic planning
Successful content marketers take the time to create a content marketing strategy before creating any piece of content.
That’s because every company has its own unique brandingthat dictates what type of content they will post and who their target audience will be.
They also know that every business has their preferred marketing channels that they want to leverage as this is where they reach most of their customers.
When you learn How to Create a Content Marketing Strategy, you can then create content that effectively attracts and converts a company’s target audience based on the channels used.
2. Research and data analysis
Brands and marketers can now quantify which topics and content types are producing the best results. That means you are expected to know what data you are collecting and where to find it, as well Apply this to your content marketing campaigns.
You also need to know how to present the results of the content marketing campaign you started to key business decision makers.
Many successful content marketers take the time to review Invest in an online marketing course In this way they can learn to create and start data-driven content marketing campaigns effectively and efficiently.
3. Project management
Project management combines and applies your knowledge and skills using various tools and techniques so that you can complete a project on time and within expected standards.
As a content marketer, you need to develop your own workflow process so that you can properly manage all of the tasks that you need to complete on time.
Managing your projects effectively also means knowing what tasks you can delegate or automate to make things more efficient.
You also need to familiarize yourself with some of the popular project management tools, such as: Asana, Trello, and JIRA.
4. Video production and editing
Video is now that preferred content format marketers because it is more convenient for your target audience to consume than written content.
Actually, 95% of customers would prefer to see an explanatory video like this from the Dollar Shave Club than read a written guide.
From those who watch an explanatory video 81% decide to buy.
You don’t have to be a master at creating and editing videos to become a successful content marketer. However, you are expected to know the basics.
You can find several tutorials on Youtube to help you get started. There are also several free and inexpensive video editing tools like iMovie and mixer that you can use to practice and develop your skills.
5. Copywriting skills
With the overwhelming amount of content published online every day, you need to make sure that the content you create can easily appeal to and convert your audience.
And this is where refined copywriting comes into play, even if you’re not creating written content.
That’s because copywriting a. is Writing technique used for a specific purpose: to get your readers to take action.
To do this, you need to know how to write your content so that it will convince your audience to read on and do what you want them to do.
One of the best ways to improve your copywriting skills is to mirror what other successful content marketers have done.
When you are consuming content that you find engaging, ask yourself, “What is it that makes me keep reading or watching?”
Then apply what you’ve learned to the next copy you’ll make.
Before submitting this, have someone you trust read through the copy you made, preferably someone who corresponds to your target audience. Get the person’s feedback on what you’ve written and see if it aligns with the ultimate goal of your content.
6. Tell stories
Storytelling is so compelling because it makes your brand more memorable. One study shows that people remember the message or content of a brand 22x faster versus content that only focuses on the facts.
An effective way to incorporate storytelling into your content is to use the Hero’s Journey technique, where the hero is your target audience. In the story you are going to create, your “hero” is looking for the giant (her pain point) who is wreaking havoc in the village (her business / life / destination).
Your role in history is that of wise men. They are the one who will teach you or show you how to defeat the enemy they are facing. Learn more about video storytelling techniques here.
7. Editing skills
Working on your editing skills is like playing a game of chess: easy to learn but takes a long time to master.
That’s because content marketers have their own way of creating content. So, when faced with editing content that was created by someone else, sometimes they have to repeat all of the content to make it their style.
If you want to become a successful content marketer, you need to learn the discipline of editing the content submitted to you to suit the company’s brand while maintaining the unique voice of the creator.
8. Graphic design
Humans are not just visual learners, they are too Remember 65% more details when you combine written content with a relevant image.
Plus, 80% of marketers report that images are the primary type of content they use on social media.
Again, you don’t have to be a skilled graphic designer to become a successful content marketer. Tools like Canva have several templates that you can customize to create the images that you use on your blog, social media accounts, and videos.
9. Cooperation skills
86% of managers and employees report that a lack of collaboration and teamwork is the main cause of failure in the workplace. So it’s no wonder this is one of the crucial skills they’re looking for when hiring a content marketer.
However, as more companies establish remote teams, you can expect your collaboration skills to be put to the test.
That’s because, in addition to dealing with time zone differences, you also need to consider the cultural background and personalities of the people you work with. Everyone has a unique set of unspoken rules and standards. What might be perfectly acceptable to one person may be perceived as impolite and offensive by another.
If you want to be a successful and efficient content marketer, you need to take the initiative to learn about the backgrounds and values of the people you will be working with. This will help you to minimize misunderstandings and misunderstandings that can affect the efficiency and quality of your teamwork.
It starts with being an active listener. Give the interviewees the time and freedom to provide feedback as you set expectations with each other. This allows you to work together to find a productive work arrangement that will benefit the company you work for.
Also, opt to video chat when discussing matters with your team. At long last, 93% of communication is non-verbal. You will get a lot more out of the interaction than just relying on emails and phone calls.
10. SEO
SEO is not dead. It just evolved.
And with over 5.6 billion searches on Google Every day, content marketers are expected to understand the basics of creating search engine optimized content.
Successful content marketers don’t stop there, however. Instead, they go one step further by staying up to date with the latest trends and SEO best practices. That helps them improve the ranking of your content on google and other search engines.
Developing the skills to become a successful content marketer in 2020 takes time and practice.
After all, successful content marketers will be the first to tell you that there is no overnight success. Becoming a successful content marketer is a continuous process of improving and refining the skills you have while you are open to new skills.
So first, focus on the 10 crucial skills you need to become a successful content marketer. Once you are sure of your level of knowledge and see improvements in the performance of your content, you can work on developing even more advanced features.
