Use textual content messages in your marketing campaign workflows

This post was contributed by Tara Salmon of MessageMedia.

With 90% of text messages Read in 90 seconds, SMS is the most effective way for businesses to cut the noise and reach customers where they are – on their cell phones.

MessageMedia SMS for ActiveCampaign is a seamless way for companies to get closer to their customers by adding text.

Why MessageMedia?

MessageMedia is the leading SMS provider for small and medium-sized companies. For more than 20 years, we’ve helped over 65,000 companies around the world leverage the power of SMS to attract, retain, and retain more customers.

SMS for ActiveCampaign Boosts the efficiency of your workflows by simply adding text messages to real-time, two-way text conversations with customers and sending individual or bulk messages. You can even create automated text responses triggered by calendar dates, keywords, or customer actions.

Sending text messages directly from your ActiveCampaign platform allows you to:

• Maximize your campaign ROI. With an average conversion rate of 23%, reach customers wherever they are and seamlessly conduct effective multi-channel advertising by adding SMS to ActiveCampaign.
• Accelerate your sales cycle. Improve lead engagement and prospect tracking with time-based drip campaigns.
• Optimize and automate your processes. Replace manual tasks with automated SMS workflows for real-time notifications or notifications, payment reminders, and support ticket updates.

How MessageMedia and ActiveCampaign work together

MessageMedia’s SMS app integrates directly with ActiveCampaign and allows you to add text messages to your workflow while providing a number of additional and powerful features:

• • Personalized SMS marketing campaigns. Add SMS to your existing customer experience and marketing automation workflows. Easily send tailored and targeted ActiveCampaign advertising campaigns.

• • Automated contact activity. SMS messages are automatically tracked in ActiveCampaign contact records and provide a 360-degree view of all customer communications.

• • Two-way SMS calls. The easy-to-use inbox allows you to seamlessly have real-time, two-way conversations with your customers and prospects for a more human experience.

• Simplified country codes. MessageMedia converts cell phone numbers into local codes to save you time.
• Trigger workflows from incoming SMS. Coming soon! You can trigger workflow automations based on incoming SMS replies from customers and prospects.

How to use MessageMedia & ActiveCampaign

Getting started with SMS for ActiveCampaign is easy. Here are the steps to start sending:

1. Become a MessageMedia customer.
2. Find the MessageMedia SMS for ActiveCampaign app. If you’re signed in to ActiveCampaign, go to the Apps section and search for MessageMedia.
3. Associate. Connect your integration to start sending SMS from ActiveCampaign.
4. Add SMS. If you’re in a campaign or automation, add a text message to your workflow by selecting CX Apps from the Add New Action (+) button. You will see “Send SMS via MessageMedia” which will send your text.

Now that you’ve set up your integration with MessageMedia, you’re ready to start sending text messages. Here are some of the most common ways businesses use SMS:

• Marketing. Send promotional and marketing campaign messages, reward customers with loyalty and anniversary messages, send event confirmations and reminders, and reduce cart abandonment.
• Sales. Track customers and prospects and send appointment reminders to speed up the sales cycle.
• Operations. Reduce the no-shows of appointments with confirmations and reminders. You can also eliminate certain customer support calls and emails by providing SMS order, shipping and delivery confirmations.

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Maximize your text messages

The SMS possibilities are endless. Once you decide how your organization will use SMS, the next step is to compose your message. Here are some helpful tips to help maximize your text messages:

1. Be precise. Your messages should be as short as possible and at the same time contain all the necessary information. Keep text messages to 160 characters or less. Messages longer than 160 characters can be split into two separate messages.
2. Do it personally. With SMS, you can easily customize bulk text messages to include customer names and other relevant details such as order information. Be sure to include these attributes where appropriate, so that your messages are tailored to each customer and feel personal.
3. Keep things relevant. Make sure that the most important information is in the foreground in your messages so your customers know immediately why they are receiving it. Don’t bury important details at the bottom of your messages.
4. Stand out. If necessary, your messages should stand out and attract attention. With advertising messages you can, for example, set incentives to motivate customers to act quickly. You can also take advantage of it Multimedia messaging service (MMS) Take pictures.
5. Stay Compliant. Make sure your customers sign up to receive SMS messages by following the privacy requirements. You must also include a way for people to opt out of marketing and promotional messages.
6. Focus on the action. Unless your message is a notification or warning with no required action, focus on where you are sending it. Whether the message is to confirm an appointment, complete a shopping cart, or complete a survey, it’s important to help customers take the actions they’ve requested by providing a URL or phone number.
7. Optimize. Regularly check the performance of your SMS messages by tracking the opening, reply and conversation rates to see how they can be improved.

Deliver customer benefits through SMS

SMS for ActiveCampaign is a seamless way to add value to your customers with SMS. Get the app today and deliver a better customer experience while increasing engagement, increasing sales and increasing efficiency across your business. MessageMedia is here to help ignite your ActiveCampaign platform with the power of SMS.