Personalize Promotional Campaigns With ActiveCampaign & Voucherify

This publish was contributed by Katarzyna Banasik of Voucherify.

These days, clients are flooded with promotional gives and communications. To chop by way of the noise, companies have to supply glorious digital experiences and aggressive gives.

Clients anticipate particular person remedy and personalised incentives delivered on the proper time, in the appropriate place. The problem companies face is find out how to launch personalised promotions, referral, and loyalty schemes and distribute them routinely. It requires promotion administration software program and advertising automation instruments that entrepreneurs can launch with out involving builders.

The Voucherify and ActiveCampaign integration gives personalised coupon promotions, reward playing cards, and referral packages with automated and omnichannel distribution to assist enterprises handle their promotional gives. The benefit of use of each platforms helps enterprises get their promotional advertising to the following degree inside weeks.

Why Voucherify?

Voucherify is an API-first promotion engine that powers personalised low cost coupons, promotions, reward playing cards, and loyalty packages. The platform gives an intuitive dashboard that permits for marketing campaign creation in a few clicks—with out involving builders.

The marketing campaign settings could be up to date at any time. Inside Voucherify, customers can set fine-grained guidelines, A/B take a look at gives, analyze campaigns, and immediately optimize their promotional campaigns to maximise outcomes.

Voucherify has earned the belief of greater than 300 clients, amongst them Clorox, Pomelo, and ABInBev. The case examine of BAEMIN, a meals supply firm from Vietnam, is a superb instance of how Voucherify helps enterprises to handle and scale their promotional gives.

BAEMIN was looking for a coupon answer for his or her advertising workforce to generate and handle distinctive coupon codes and thematic campaigns with little to no IT improvement. As a versatile and API-first coupon system, Voucherify allowed BAEMIN to avoid wasting valuable improvement time and supply all of the wanted options out-of-the-box.

BAEMIN has already launched greater than 800 campaigns and dealt with over 60 million redemptions with Voucherify, with the each day redemption charges averaging 100,000.

The corporate creates open-for-all, public codes and distinctive coupons with a number of low cost values which are both out there to everybody or focused at particular buyer segments. To guard their marketing campaign price range, BAEMIN makes use of a sensible mixture of validation guidelines offered by Voucherify.

“The coupon system is an especially essential facet of meals supply, and with the Vietnamese market volatility relating to coupon schemes, it’s not an understatement to say that Voucherify is certainly one of our predominant platforms to function each day,” says Quynh Phan Thuy, Mission Supervisor at BAEMIN.

Furthermore, their advertising workforce makes use of order construction and price range constraints circumstances. These circumstances be sure that solely predefined orders can declare reductions and that every buyer can redeem the supply solely as soon as (or based mostly on a marketing campaign, a chosen variety of occasions).

How Voucherify & ActiveCampaign Work Collectively

The Voucherify and ActiveCampaign integration permits for automated, omnichannel distribution of personalised promotions based mostly on numerous triggers. It helps you attain your clients throughout the whole buyer journey and lifecycle, enhancing buyer acquisition, engagement, retention, and re-engagement.

Take management of promotion logic

With Voucherify, you may create fine-grained promotion guidelines, like incomes guidelines for loyalty packages, validation guidelines for coupons, reward standards, tiers, segments, and price range limits.

Utilizing ActiveCampaign, you may distribute your focused promotional gives, referral codes or details about the loyalty program progress to your clients routinely. ActiveCampaign helps omnichannel distribution. It additionally helps you personalize your messages despatched to distinct buyer segments and attain the shoppers on the proper second of their procuring journey.

Launch campaigns quicker

You may combine Voucherify API in days and hand it over from builders to the advertising workforce. Launching promotional campaigns and distributing them utilizing the combination takes minutes and could be achieved straight from a user-friendly dashboard. In ActiveCampaign, you simply want so as to add the promotional codes to the messages created within the dashboard.

Enhance the efficiency of your campaigns on each channel

You need to use personalised promotions and contextual messaging to enhance buyer acquisition, engagement, retention, and re-engagement. Voucherify helps you to create advanced promotional situations and launch small experiments to refine your promotion settings.

ActiveCampaign helps you to distribute the promotions by way of chosen channels (for instance SMS, e mail, social media) and segments or based mostly on sure triggers. This flexibility helps with promotion focusing on to enhance your technique.

How you can Use the Voucherify & ActiveCampaign Integration

The combination helps you to sync and change buyer information between each accounts. You need to use ActiveCampaign with Voucherify in 3 ways:

• Ship low cost codes to clients in ActiveCampaign by utilizing the Voucherify distribution mechanism.
• Use ActiveCampaign contact properties to construct particular segments to your promotional campaigns.
• Robotically ship referral rewards to clients in ActiveCampaign as part of a refer-a-friend program.

The combination additionally helps you monitor profitable redemptions and campaigns’ efficiency on each internet and cell. You may join them by inserting your ActiveCampaign API keys into the Voucherify dashboard and mapping the fields.

Mapping the fields between Voucherify and ActiveCampaign

To distribute your promotions, referral, or loyalty packages, merely select ActiveCampaign as a channel when creating your marketing campaign in Voucherify.

Voucherify dashboard displaying the selection of distribution channels for a promotional marketing campaign.

To ship promotional codes in your ActiveCampaign messages, merely add a mapped area snippet from Voucherify into your message within the ActiveCampaign dashboard.

An instance e mail message created in ActiveCampaign containing a code snippet from Voucherify.

Take Your Promotional Advertising to the Subsequent Stage

Personalised promotional campaigns enhance the shopper expertise. Promotional administration software program makes it simpler to your workforce to run your referral and loyalty packages. Attempt the Voucherify and ActiveCampaign integration to launch versatile, quicker campaigns,