11 Suggestions To Create A Photographer About Me Web page (With Examples)

As a contract photographer, it may be exhausting to distinguish your self from the 1000’s of different companies on the market. 

Positive, you could have a formidable images portfolio, however that’s not all the time sufficient to seal the deal. The truth is, 38% of freelancers stated getting new shoppers was their greatest problem.

Fortunately, you do have one factor that nobody else has. One factor that really makes you stand out from the group. You!

The About Me web page in your images web site reveals potential clients who you’re, why you like your work, and the method you comply with to create actual worth for them.

Individuals don’t purchase from companies they don’t belief. So your About Me web page is the right alternative to construct a reference to potential images shoppers and present them slightly extra in regards to the particular person behind the portfolio.

On this article, we’ll cowl 11 greatest follow ideas for constructing the right About Me web page and share examples of some superb photographer About Me pages you may take inspiration from.

Desk Of Contents

11 important methods to construct the right About Me web page

Don’t fear for those who’re questioning the best way to get began in your About Me web page or what you must embody. 

We’ve bought 11 professional tricks to create your excellent web page, plus examples of About Me pages from different freelancer images web sites and the way they made it work for them and their enterprise.

1. Lead with an image — ideally one displaying you at work or holding a digicam

Prospects need to really feel linked to the particular person behind the service. 

Your About Me web page means that you can share issues about your self that assist potential clients perceive extra about who you’re, the service you supply, and why they need to select you.

And pictures assist us convey data far more effectively than simply textual content. In any case, the saying, “An image speaks a thousand phrases,” is well-known for a cause. 

However, not any outdated picture will do. Eye-tracking research present that customers take note of images of actual individuals fairly than generic pictures, which they ignore.

So inserting a photograph of your self instantly potential shoppers land in your web page builds connection, permitting them to place a face to a reputation. 

And a photograph that reveals you at work or holding a digicam cements the imaginative and prescient they’re forming of their head about you as a images skilled.

Caroline Madsen does this completely on her private images web site. Her About Me web page reveals three images of her at work, taken in pure gentle, which ties into her most popular method of working. 

This offers web site guests an actual really feel for what it may be wish to work with Caroline on a shoot.

2. Use a headline that reveals your uniqueness

If you wish to stand out from the group, it is advisable to showcase what makes you particular.

Whether or not that’s your images area of interest, the place you’re primarily based, or the distinctive advantage of working with you, be certain to put that data entrance and heart.

Over 50% of recent companies fail inside their first 5 years. And a prime cause for this failure is just not differentiating themselves from the competitors successfully sufficient.

So, as a small enterprise proprietor, it is advisable to present you’re providing one thing your competitors isn’t.

Mike Kelley, an LA-based photographer, makes use of his About Me web page to make it clear to potential images shoppers what his area of interest is in his very first paragraph.

He follows this up with a number of extra attention-grabbing snippets about his life rising up and his route into images, each of which assist him stand out.

3. Let the kind of photographer you’re shine by way of

As an expert photographer, you already know that not all shoots are the identical. And nevertheless lengthy you’ve been in enterprise, you’ve most likely zeroed in or will quickly zero in on the kind of images you like and the kinds you don’t.

Take Mike above. He has a ardour for structure and what he describes as a gentle obsession for airplanes. 

So will probably be clear to guests on his web page that he’s unlikely to be the photographer of selection for a household shoot with younger children.

Your clients aren’t images professionals. So, state upfront what kind of images enterprise you run, what you’re obsessed with, and the place your expertise lies. 

Right here’s an important instance from Kate L Images. Kate has a transparent area of interest, serving busy Mothers within the Boston space.

She writes her bio in such a method that it’s instantly clear who her target market is and that she has over a decade of expertise serving to them create household recollections that matter.

4. Clarify your course of 

It may be the primary time your potential shoppers have labored with an expert photographer. So sharing your course of helps them get clear on what to anticipate and reassures them their expertise can be a memorable one. 

Transparency is essential to constructing belief, so taking the time to clarify your course of reveals you’re severe about them feeling snug with working with you.

So try to predict what questions or considerations they may have, and supply solutions. For instance, household photographers ought to clarify how they handle a shoot if children aren’t behaving or received’t sit nonetheless.

Household photographer, Ashley Newman, captures this brilliantly on her About Me web page.

Plus, explaining your course of helps handle expectations from the beginning. 

For instance, if a part of your course of is curating the ultimate portfolio the shopper receives, explaining that initially means they don’t freak out after they don’t obtain each single picture taken.

5. Add your earlier work samples

As a photographer, your portfolio acts as a robust instance of your earlier work.

On reaching your web site, 86% of customers need instantaneous entry to your services or products. Inserting some work samples in your About Me makes this simple for them, eradicating the necessity for them to navigate elsewhere in your website.

Plus, clients can get an instantaneous sense of your images model and ensure it aligns with what they’re making an attempt to realize. 

Add one or two of your greatest pictures to your About Me web page and hyperlink them to the remainder of your portfolio, so it’s simple for potential clients to go and discover out extra.

Shannon at Shannon Lynn Images makes use of her About Me web page to indicate off a number of of her greatest samples from her household images enterprise. 

Clicking on any of the pictures takes you immediately into extra of her portfolio, making it simple for shoppers to discover her work.

6. Add testimonials from earlier/present shoppers

Whereas your portfolio can showcase your images expertise, it might’t supply proof of what it’s like working with you. 

Including testimonials from glad shoppers is an effective way to show your reliability and present how simple it was to work with you. The truth is, 97% of customers say on-line evaluations affect their resolution to purchase.

Since skilled photographers seize a few of individuals’s most necessary moments, resembling weddings, celebrations, or milestone occasions, clients need to know that you simply aren’t going to allow them to down and that you simply’ll be a relaxed and supportive presence throughout their day.

Kayla Fisher, a marriage photographer, has an important instance of this on her web site. 

7. Construct your About Me web page on a dependable platform

There’s nothing worse than devoting time to making a stellar About Me web page solely to get an error message each time you attempt to attain it.

Analysis suggests potential clients make investments lower than 50 milliseconds in deciding a web site’s attraction. 

In case your web site’s unavailable or sluggish to load, you may assure they’ll immediately look elsewhere, by no means to return. The truth is, 40% of customers will depart a website that takes longer than three seconds to load.

Utilizing a dependable platform means your About Me web page is all the time obtainable to showcase you and your work. 

So search for platform suppliers that may allow you to have a speedy web site and have testimonials from massive, worldwide corporations. Additionally, guarantee tech help is obtainable 24/7.

To not toot our personal horn, however a well-supported platform just like the images web site builder from GetResponse presents you the reassurance that your About me web page will all the time be on-line.

Plus, it makes About Me pages tremendous easy to create and requires completely no coding. All you need to do is decide one of many ready-made web site templates and fill within the pages with your personal copy.

8. Share a few of your private life

Bear in mind, the aim of your About Me web page is to construct a reference to a possible shopper. 

Sharing one thing private may also help you do this, and you’ll tailor it to your target market. 

For instance, for those who’re a marriage photographer, you can share one thing about your personal big day that reveals you respect what’s necessary to your clients. That is important as 87% of customers say they need companies to know them and their particular wants.

Animal photographer? Discuss your personal strange pets. 

Simply keep in mind that your About Me web page isn’t actually about you. So this isn’t the time to wax lyrical about all the things you ate throughout the marriage ceremony breakfast or the advanced habitat wants of your bearded lizard.

It’s about sharing sufficient distinctive and considerate content material that clients begin to belief you and consider that you’re the right particular person to offer what they deem most necessary. 

Bear in mind Kate, from above? When you scroll down her About Me web page, she captures this fantastically by displaying off a number of of her favourite issues. 

There’s simply sufficient data to get a way about whether or not she feels like your kind of particular person however not a lot that she swamps potential shoppers with pointless particulars.

9. Optimize your About Me web page for search

Your About Me web page is a priceless alternative to construct your credibility with engines like google like Google. Search engines like google know customers need nice recommendation from individuals whose expertise they will belief.

And Google’s algorithm charges web sites in accordance with its Experience, Authoritative, Trustworthiness (EAT) scale. 

This implies websites that Google believes are credible and supply priceless and trusted data seem larger in its search outcomes. 

Showcasing your work, highlighting the vary of shoppers you’ve labored for — as Theron Humphrey does beneath — and including testimonials all enhance your credibility.

Google additionally penalizes web sites the place it isn’t clear who’s chargeable for the positioning, as this lowers person belief. This implies your bio web page is crucial for rating properly on Google.

Good person expertise can be important if you need your web site to rank extremely in engines like google. Gradual web page loading pace and pages stuffed with jargon, poor grammar, or filled with textual content aren’t interesting to potential clients.

And why precisely is rating properly in engines like google necessary? Properly, over 99% of all customers looking out on Google click on on hyperlinks discovered on the primary web page of outcomes.

So be certain your About Me web page is well-structured, with brief paragraphs of 1–2 sentences, high quality images, and many white house.

10. Make it simple for shoppers to succeed in out

When you’ve satisfied shoppers that you simply’re the service supplier for them, the very last thing you need is to lose them as a result of it’s exhausting for them to succeed in you.

When you might need a separate contact web page, it’s value placing a contact kind or e-mail deal with (observe: this answer isn’t best as somebody might scrape your contact particulars) in your About Me web page to make it easier for patrons to contact you immediately.

Lucie at City Images by Lucie does an important job of this by including an e-mail deal with and telephone quantity on the backside of her bio web page. 

You can even add hyperlinks to your social media platforms, so individuals have one other means to succeed in you and join with you on a social degree.

11. Use extra visuals than phrases

When you’re making an attempt to create a memorable impression, utilizing extra visuals than phrases in your About Me web page is a good concept.

The mind processes visible details about 60,000 occasions higher than it does textual content. This implies individuals bear in mind about 80% of what they see in comparison with 20% of what they learn.

Plus, as a photographer, each picture you utilize in your website is one other alternative to market your product. 

And also you don’t essentially want to stay to static pictures. Movies are an modern method to join with shoppers, permitting you to indicate extra of your distinctive strategy and what makes your service particular.

Meagan Baker engages her potential shoppers with a customized video that explains why she loves what she does, her strategy to images, and the way she needs to assist them get the perfect from their photoshoot.

It’s necessary to discover a stability, nevertheless. Going heavy on the visuals can sluggish the loading pace of your website, which, as we defined above, is a severe no-no.

And it’s value realizing the viewers you’re making an attempt to focus on. Individuals within the 18–24-year-old demographic strongly desire pictures, whereas older generations desire textual content.

FAQs about photographer About Me pages

Once you’re constructing your About Me web page, it’s regular to have questions. Listed here are a number of of the commonest:

Why is the About Me web page necessary?

Not having an About Me web page is likely one of the prime errors to keep away from when constructing your images web site.

Human beings worth connection which makes your About Me web page extremely necessary. It’s a possibility for potential clients to attach with the particular person behind the service. 

In a world of enormous companies, having the ability to work immediately with somebody who’s invested in your happiness is extremely priceless and an actual benefit for freelancers and small companies.

How do I write my About Me web page as a photographer?

There are two issues it is advisable to focus on when constructing the right About Me web page. First, your credibility, and second, your character. 

Potential clients must belief your potential to offer the service you’re providing, and showcasing a number of of your greatest pictures plus some shopper testimonials helps do that.

Additionally they need to really feel such as you’re their kind of particular person. Somebody who’ll perceive what they want even when they will’t actually articulate it. 

Including a number of traces about what makes you distinctive and what you’re obsessed with helps them see you on their staff.

How do you write a photographer bio?

Writing a photographer bio isn’t any completely different from writing some other web site bio. A useful factor to recollect is that your About Me web page actually isn’t about you. 

When clients attain your web page, they need to know you’re going to fulfill what they want. So body your About Me web page by way of why they need to belief you and precisely what you are able to do for them.

Your images About Me web page creates worth

The About Me web page is probably going the primary place potential shoppers go after they go to your web site (after your homepage, after all). 

They’re all for realizing extra about you, your service, and what differentiates you from the competitors.

So not investing time in your About Me web page means you’re lacking out on the chance to construct a connection along with your clients that helps them select you over different suppliers.

A very good photographer bio showcases your expertise and your character whereas reassuring shoppers that you simply perceive it’s actually extra about them than it’s about you.

And the brand new GetResponse Web site Builder instrument can create a customized About Me web page on your images web site right away, utilizing AI. Why not get began right this moment?