Tag Archives: public

The Motivation that Led Paynter Jacket Co to Construct in Public

Before they ever made a single jacket Paynter Jacket Co. Founders Becky Okell and Huw Thomas spoke about historical couture on Instagram. For her followers it was a community to talk about everything to do with jackets. For Becky and Huw it was product development research. But for the startup world it is simply “Building […]

What’s genuine advertising and the way is it completely different from public relations?

The opinions of entrepreneurs’ contributors are their own. Attention is sacred in today’s world. Bringing attention to your company will help existing and future customers discover you and do business with you. As Advertising is becoming less effective, marketers are looking for new ways to attract potential customers. This gave rise to a new category […]