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Niche Marketing
‘Hybrids are the most effective of each worlds, MX-30 EV was solely ever a distinct segment product’
18
Oct
Oct
Mazda’s MX-30 electric car was only ever intended to be a niche offering, and the brand believes a mix of technologies is the best way forward right now for our market. Speaking exclusively to Wheels, Mazda Australia’s Marketing Director, Alastair Doak, said the company’s MX-30 EV was a specialised product brought in with just 100 […]