Natco Pharma plans to step up focus on niche products the US market as part of its business strategy. According to a senior executive of the Hyderabad-based company, its strategy for the US market is mainly focussed on products involving intricate chemistry and complex manufacturing process, among others. This assumes significance in the context of […]
Every week, I mentor clients wanting to start a new business. Many want to be part of a well-established industry in the hope of getting a share of the large pie. However, this is often a horrible strategy. Most business owners would be better off focusing on the smallest viable market segment, known as a […]
Conventional wisdom suggests that when you cast a wide net you catch more fish, but in today’s highly competitive marketplace — made even more uncertain by the ongoing pandemic — that kind of thinking is no longer the rule. These most unconventional times call for narrowing your focus to one or two areas of specialization […]