Tag Archives: Customized

How McCrindle Makes use of CXA to Ship Customized Experiences

McCrindle is an Australia-based social research, demography and data analysis agency. Under the direction of Mark McCrindle, celebrated author and internationally recognized social researcher, her research methods include national surveys, population modeling, and qualitative research, including in-depth interviews and discussion groups. As McCrindle’s ledger grew, the team ran into challenges with its tech stack. “The […]