iPhone vs. Android Consumer & Income Statistics (2024)

In the world of smartphones, the rivalry between Apple and Google has been ongoing for years.

Apple offers iPhones with iOS, exclusively available to its smartphones. On the other hand, Android is available on a variety of smartphones from different brands, from budget to premium versions.

There are now more than 1 billion active iPhones and over 3 billion active Android devices.

We’ll explore the latest statistics on iPhone vs Android market share, number of iPhone vs Android smartphone users, iPhone vs Android smartphone sales and more.

Here’s a summary of what you’ll find on this page:

iPhone vs Android Stats (Highlights)

• As of early 2024, Android has a 70.69% market share worldwide.
• In the US, iPhones hold a market share of 60.77%.
• More than 1 billion iPhones and over 3 billion Android devices are currently active.
• Android smartphones accounted for 56% of all smartphone sales worldwide in Q4 2023.

iPhone vs Android Market Share Worldwide

According to the latest data, Android dominates the global smartphone market with a 70.69% share, while iPhone (iOS) has a 28.58% market share.

Android accounted for more than half of the mobile operating system market for the first time in 2015, with a 53.65% share at a time and continued its dominance as the most-used mobile operating system among worldwide users.

Here’s a detailed breakdown of iPhone vs Android market share over time:

Source: StatCounter

iPhone vs Android Market Share in the US

In 2024 (as of February), iPhone is leading the mobile market in the US with a market share of 60.77% vs. 38.81% for Android phones.

Android had the highest recorded market share of 46.42% in 2015 (vs. 50.85% for iPhone/iOS).

Here’s a table with recent data on iPhone/iOS vs. Android market share in the US since 2009:

Source: StatCounter

iPhone vs Android Smartphone Users in the US

An estimated 133.4 million individuals in the US own an Android smartphone in the US, while the number of iPhone users in the US stands at 118.1 million.

Note: Data as of 2022.

Source: eMarketer

iPhone vs Android Smartphone Sales Worldwide

As of Q4 2023, Android smartphones accounted for 56% of quarterly worldwide smartphone sales, while iPhone smartphone market share reached 37% in the same quarter.

Source: Kantar

iPhone vs Android Smartphone Sales in Select Countries

According to Q4 2023 smartphone sales Kantar data, iPhone market share exceeded Android in 2 markets: the US and Australia, accounting for 55.7% and 50.3% of mobile device sales in the country, respectively.

In the rest of the markets included in the analysis, Android was a top choice among consumers who bought a smartphone in Q4 2023.

Here’s the latest data with iPhone and Android market share in 9 select markets:

Source: Kantar

Number of Available Apps for iPhone vs Android

Around 1.8 million apps are currently available for iPhone users worldwide to download in the App Store. The number of available apps in the Google Play Store for Android users stands at 2.44 million.

Sources: Apple, Statista

iPhone vs Android App Spending

Consumer spending (including paid apps, in-app purchases, subscriptions) on the App Store for iPhone users is forecasted to reach $124 billion in 2024, while app spending amounts to $51 billion on Google Play for Android users in 2024.

Spending on iPhone users accounted for 68.13% of all consumer spending on mobile apps, while Android remained with a 31.87% share of app spending worldwide in 2024.

Here’s a detailed breakdown of consumer spending on mobile apps across the App Store and Google Play since 2021:

Source: Sensor Tower

Best-Selling Smartphones on Android vs iOS (iPhone)

According to Counterpoint Research, 7 of the top 10 best-selling smartphones worldwide are iPhone models operating on iOS, while the other 3 are Samsung smartphones running on the Android operating system.

Here’s a complete list of best-selling smartphones by operating system (as of 2023):

Source: Counterpoint Research

Conclusion

You’ve reached the end of my iPhone vs Android statistics for 2024.

It’s clear that Android smartphones dominate the global smartphone market but iPhones remain popular in many markets.

Furthermore, iPhone users tend to spend more on mobile apps compared to Android users.

It will be interesting to see how it evolves over time and whether Android will sustain its leading position as the most used mobile operating system.